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It’s no secret that the holiday season can be make or break when it comes to selling artwork, so now’s the time to prepare your portfolio to boost your bottom line. Having prints ready to sell can help supplement the efforts you put in at holiday markets, trade shows, and other seasonal hotspots.
Not to mention generating sales from digital marketing efforts like SEO, social media, SMS and email campaigns, etc. Here are some tips to help you optimize your portfolio and make more money from your photography this holiday season.
Rename galleries by theme
You probably already have a gallery with a name like “Holiday Print” or “Seasonal Gifts” It features snow-covered and decorated trees, traditional holiday scenes, etc. This is a great start and one you can build upon.
Think about how you can help art buyers find the right print for you faster: For example, instead of using a direct, branded or whimsical name, try changing it to a more concise phrase.
Use specific animals like horse art or reindeer or themes like snowy cabins, etc. This makes it easier for consumers to find the right gift since they don’t have much time.
Another option is “Holiday Art” Create a gallery and then create sub-galleries for specific holidays, natural scenes, animals, or other popular types of prints. You can also create sub-galleries for who your shoppers shop for – their kids, friends, coworkers, significant other, etc.
Bonus tip: If you notice that customers are buying one or two more shots than the other ones in your gallery, move that shot to the top of the gallery so other shoppers can see it.
Research what to show first
You don’t need to sell prints from last year to decide what to put up for sale in your print store first. Just go to the Public Art Marketplace and click on the Holiday Art section. You can also try typing in keywords like: “Santa” and “Christmas present” Type it into the search bar.
Sorting “bestseller” or “Most popular”Chances are your holiday shopping hasn’t even started yet, and this gallery is optimized for last year’s bestsellers. Track the characters, landscape types, animals, and other images you see. If you have similar art, try naming it in the gallery or showing a variation at the top.
Also, if you do this for a specific animal, say a breed of dog, or a specific landmark, look at commonalities between the number of dogs, dog behaviors, and top selling items that rank highly. Landmarks can include time of day, season, whether there are people or just buildings, parks, or streetscapes.
Bonus: See how it changes throughout the shopping season. If you notice trends in bestsellers and have similar artwork in your gallery, you might see those trends carry over to your own gallery.
Choose the right language and selling points
While you’re at the art marketplace, stop by Amazon and other big brands that sell art. Doing a similar search will tell you how many people have left reviews with photos of their homes.
Click through the reviews to see the words real customers use to describe the artwork and why they love it. Discover why they bought the artwork or enjoy it in their home.
These comments are also your pre-sales selling point for how your art will bring similar benefit and happiness to their homes and those of their friends this holiday season. You’re literally speaking their language.
Use the code to direct customers to your website
Many people don’t want to buy and carry wall art at markets and festivals. By setting up an online print shop, you can let people buy from your booth computer and never miss a sale. They can order on the spot and have their artwork delivered to their door in just a few days.
If you’re not ready yet, if a discount or coupon is available in your store, offer a one-time coupon that can be redeemed within 72 hours, or any time period of your choosing. Motivate them to visit your website and make a purchase laterWhen you visit our booth, be sure to write down the code with the URL on your business card.
If you leave space for text on the back of your business card, you can make it easier to find by typing in the gallery your photos are in. If you use the keywords and naming features available in many photography website builders, you can write down the names of your photos so users can access them directly with a simple search.
Have a flexible portfolio site to sell prints
You can be the best marketer and top photographer in the world, but if your website isn’t user-friendly, you won’t make any money. That’s why I recommend SmugMug.
Click here to try it for 14 days. If you start your trial and purchase through my link, you will automatically receive 15% off your account, but only if you start through my link.
The reason I love SmugMug is because when you get a Pro account you get the following perks:
- You can set your own margin and earn as much as you want.
- Flexible e-commerce and coupon options to customize bundles and deals.
- We protect against damage during shipping. We cover the costs and work with you so you can focus on your business.
- Easy to use interface with no coding required.
- The app speeds up your workflow and allows you to update your gallery every time you take a new photo. “Worth printing.” photograph.
- With print labs in the US and EU, customers can save money by shipping from a trusted print lab closer to home.
- And much more!
Click here to try SmugMug Free with purchase, 15% off.
The holiday season is a great time to sell prints and make money. By optimizing your website to put your most in-demand photos first, making it easy for shoppers to navigate, and having a flexible e-commerce and print system in place, you can maximize your revenue this year and every year to come.
Source: Shopping Kim – shoppingkim.com
