Hydro Flask’s New Micro Hydro Water Bottle Doubles as a Cute Bag Charm

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Bag charm lovers, assembling. Hydro Flask – Water bottle brand founded in 2009, peaked during the colloquial “VSCO Girl Era” several years ago, but public attention with trendy colorways and sustainability initiatives It continues to attract. In your bag for many hydration moments while out.

Unlike the massive appeal and heavy presence of Stanley Tumblers, for example, the power of the hydroflask microhydro is in most of that proportion. Clocking at just 6.7 ounces of volume makes the bottle minimalist “The Core of Intake” A recent trend of taking over Tiktok. That’s not to say that the fun-sized nature of Micro Hydro avoids the signature feature of Hydro Flask. After all, you can keep your chosen drink hot and cold for up to 7 hours. It features double-wall vacuum insulation. It is made of durable leakproof stainless steel.

Additionally, new water bottles appear to be the very definition of objects scattered in colour. It features four different hues that match your aesthetic (and bag!). Whether it’s refreshing aloe for spring, classically chic black tints, beautiful pink coral reefs, or mellow, pastel waves, both happiness and hydration are on your horizon.

Certainly you don’t need to use the new microhydro as a practical accessory for your bag (you may choose to pack it in your work lunch box instead, or perhaps on the inside of your carryall I recommend putting it, we recommend skipping the understated ones to show off the bottle for anyone to see. In general, the bag charm is hot now Lyst Index Q4 2024 Report Lyst’s search for bag charms said it spiked 77% of that quarter. This is taken as a sign that shoppers are bringing out the weirdness and ZZ’s playfulness. And with the help of a simple carabiner, what’s more playful than cutting a mini bottle into your everyday handbag?

But don’t just listen to our words. Most recently, Micro Hydro was soft-launched during NYFW at Sandy Liang’s Autumn/Winter 2025 Runway Show. Behind the scenes, the model sipped from the small items while getting the gram. The bottle was also discovered digging into the bags of attendees at one show.

All this story craves your own microhydro? If so, we recommend you shop quickly. Hydro Flask said it will be available in limited quantities only for US or Japanese customers. Bottle Slash Bag Decoration at a price of $19.95 will be the best purchase of 2025 ever…and your bag is so attractive.

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Meet the author

Stasia Datkovska I’m a senior commerce writer at WWD. Previously, she worked at El Decoration as an assistant digital editor who covered all of her luxury, culture and lifestyle through the lens of design. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Before participating in Elle’s decorations, Datskovska learned the inside and outside of e-commerce with Mashable, where she tested her products, covered tent pole sales events, and tested roundups of her curated gift guide. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports trending product releases.