Hurry to Shop Bath & Body Works x Sweethearts Valentine’s Day Collab

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Your month is about to get even better: Bath & Body Works just released it. Batch of 20 new products in collaboration with SweetheartsThe brand is known for its Valentine’s Day heart-shaped candies with cheeky messages like , “Be Mine,” “Me + You,” and “Wink Wink.” The collection spans Bath & Body Works’ holy grail categories, including body care, home décor, and candles, with prices starting at $1.95. There is also. Sweetheart Shea Lounge Socks Not only for those who want to keep their feet warm and moist. sweetheart crossbody bag Carry your favorite candy-colored essentials with you. All items come in attractive packaging featuring bright colors and high-contrast graphics.

“When it comes to partnerships, we are proud to work with iconic brands and bring their products to life through scent,” said Sr. Vice President of Merchandising at Bath & Body Works. Christy Lewis told WWD. “We’re excited to partner with Sweethearts because they are the quintessential V-Day treat.”

Collaborations that create buzz are the formula for Bath & Body Works, a brand founded in 1990. The brand stays relevant by frequently mining cultural moments and seasonal events to give customers a fresh spin on its cult-favorite lineup.

Last March, for example, the brand launched more than 30 Bridgerton-inspired products, from soaps to hand sanitizer, in time for the show’s long-awaited third season. The collection’s never-before-smelled scents fit very well with the overall theme of ‘English Regency luxury’, including the scent of champagne, tea and old books found in the well-appointed study. Ta. In general, Bath & Body Works has partnered with hit Netflix shows like “Stranger Things” and “Emily in Paris” to teleport fans into fictional environments without leaving their homes. It has a history. The latter collection made use of non-reproducible parts. Je ne sais qui Through City of Light’s body care products and home products, paris amour three wick candle (With notes of French tulips and sparkling pink champagne).

The Sweethearts origin story similarly needs some context. This recognizable candy brand dates back to the 1860s. Method developed by Daniel Chase Press the food coloring letters into the candy throat lozenges. This method and its result, the heart-shaped candy we know today, was popularized by his brother Oliver Chase, owner of the New England Confectionery Company. Originally shared as wedding favors, these little treats soon won the affection of a wide public and were sold everywhere. These proverbs have evolved over time and now express social progress in a nutshell. For example, we’ve gone from “Fax Me” to “Text Me,” and more recently, we’ve adopted Gen Z-approved vocabulary like “Goat” and “Luv U.” Fam” and “On Freak”. Notably, last Valentine’s Day, Sweethearts released what they called “Status Box” A nod to modern romance, it features a faded print meant to be “as blurry as your relationship.”

Sweethearts’ entry into the world of Bath & Body Works makes it the perfect romantic gift for your wife, girlfriend, best friend, or yourself (self-love should be the status quo, after all! ) — and it would be remiss not to mention the highlight of this Cupid’s Day-themed drop. It’s 4Ever Sweet, a limited edition scent that Bath & Body Works released just for this occasion.

Fragrances that decorate products like 4 Eversweet Fine Fragrance Mist, The ultimate hydrating body cream, lip oil, bus swashwaand PocketBac hand sanitizer — Accented with aromas of candied grapes, sweet berries, and powdered sugar. In other words, you can enjoy an instant sense of well-being along with a hearty, nostalgic taste. “This piece really captures the authentic essence and memory of when we all open that box of Sweetheart candy,” Lewis says of 4Ever Sweet.

If you love saccharine scents, you’ll be happy to know that Bath & Body Works has plenty of other Valentine’s Day selections that smell like fruits and flowers ripe for the picking. Among them are Strawberry pound cake body wash, Sweetheart Cherry Gentle & Clean Foaming Hand Soapand rose vanilla eau de parfumgive your skin the love it deserves in any season…but especially in the fall season. Amore.

and Bath & Body Works x Sweetheart collaborationthose who remember sending secret messages to classmates and friends through Sweethearts’ Conversation Hearts are taking a trip down memory lane. However, please order early. Something this cute and adorable won’t last long.

Buy Bath & Body Works x Sweethearts Drop now

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meet the author

Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on trending collaborations and seasonal products.