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While you wait, shop more from Wet Blush and Mackenzie Childs
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Last year it was the coquettish, all-pink LoveShackFancy. This year, hair companies Wet Blush and Goody have welcomed an even more unlikely collaborator for a limited edition release.
Detangling brushes, nail clips, scrunchies, compact mirrors: Mackenzie Childs is an editor-favorite upscale destination specializing in hand-painted pottery (you may know it as the maker of the checkered tea kettle that went viral on TikTok).
The collection will be available at Target and MacKenzie-Childs and Wet Brush sites on March 1st, and I couldn’t wait to share the news. This irresistible hair care essential is sure to disappear from online shelves in no time. So mark your calendars for next month, and before then, make sure to fill your cart with other no-brainers from the three brands behind the collaboration (more on this below).
The goal of this partnership was simple from the beginning. The idea was to deck out hero products like the Wet Brush Original Detangler, a cult hit with nearly 80,000 reviews on Amazon and under $20, with Mackenzie Child’s instantly recognizable designs that blend style and functionality while exuding a vintage-inspired sophistication that’s become a hot topic in conjunction with the recent buzz surrounding “Bridgerton” and “Wuthering Heights.”
MacKenzie-Childs x Goody x Wet Brush will be released on March 1st.
Courtesy: MacKenzie-Childs, Goody, Wet Brush
Shop more original detangler styles while you wait
Wet Brush Original Detangler Iridescence Bronze
Prices on the date of publication of this article: $11.05
Wet Brush Original Detangler (Tutti Fruitti Cherry)
Prices on the date of publication of this article: $11
Hello Minnie wet brush original detangler
Prices on the date of publication of this article: $17.49
“This collaboration felt a little magical from the get-go,” Amanda Moskowitz, executive vice president of shared services for Goody and Wet Brush, said in a press release. “Wet Blush, Goody and Mackenzie-Childs each bring something iconic to the table, and together we’ve created a first-of-its-kind collection that transforms everyday hair moments into something fun and unexpected. This is more than just a collaboration, it’s a celebration of pattern, individuality, and having a little fun with the things you use every day.”
The accessories and hair tools that are part of the latest Mackenzie Childs x Goody x Wet Brush watches range in price from $9.99 to $18.99, making this collection an affordable way to experience the artistry of a circa-1983 Mackenzie Childs tea kettle without spending nearly $200 (which is the current price of a 3-quart Mackenzie Childs tea kettle). Not only will your wallet benefit, but your mane will benefit as well. Goody, for example, has long prided itself on creating so-called “painless” hair goods that avoid snags, wrinkles, and discomfort, given the care that goes into each brush, bobby pin case, and clip that appears as part of its drops. When it comes to wet brushes, they’re trusted by millions of consumers thanks to their patented bristle technology, which requires less effort and causes less breakage when detangling wet or dry hair.
Get a sneak peek at upcoming hair accessories, including hairbrushes of various sizes and cases for organizing hair ties and hairpins.
Courtesy: MacKenzie-Childs, Goody, Wet Brush
Card-carrying Mackenzie Childs Fan Club members will be pleased to know that some of their most popular prints take center stage in the release. These include the black and white Courtley Check, the pale pink Rosie Check, the gorgeous Butterfly Toile, the Spring-evoking Wildflower, and the Butterfly Hill. Can’t wait to experience their whimsical world? Shop the most popular products at Mackenzie Childs. Of course, we don’t just have teapots, but also bath accessories like soap pumps, tissue box covers, vanity tables, hand towels, and even shower curtains, so you can perform your new hair routine in an equally beautiful setting.
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While you wait, shop Mackenzie Childs’ bath favorites
Mackenzie Childs Courtley Check Glass Boutique Tissue Box Cover
Prices on the date of publication of this article: $79.95
Mackenzie Childs Wildflower Pink Medium Canister
Prices on the date of publication of this article: $109.95
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meet the author
Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskowska regularly reports on beauty collaborations with unlikely brands, including interiors legend Mackenzie-Childs.
Source: Shop – wwd.com
