How to Shop Custom NBA Merch Collection

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Jordyn Woods zooms in for an interview with WWD from the back of a taxi. The 28-year-old media sensation and businesswoman is always on the move. In general, and especially now, I just finished a collaboration with Amazon and am about to launch seasonal releases with my own clothing brand. Woods by Jordyn (During our conversation, she was wearing this gorgeous piece, emphasizing the confidential and irresistible nature of what is being provided to her clients).

We met to talk about the aforementioned Amazon. She recently unveiled a storefront full of her own game-day products for Knicks fans (Woods has a soft spot for this team, for obvious reasons) as well as fans who are obsessed with the Miami Heat and New Orleans Pelicans. You’ll find t-shirts, hoodies, and sweatshirts in nine different star-inspired selections. Does it seem easy? That’s the point.

“There are so many things you can do with a T-shirt. You can cut it, you can tie it, you can sew two T-shirts together,” Woods tells WWD. “It’s very versatile.”

She’s joined in this effort by tastemakers like Brittany Mahomes and Normani, who are partnering with Amazon to develop a custom merchandise collection. And when Woods isn’t designing T-shirts, he’s using another Amazon tool that’s essential for sports enthusiasts. In fact, Woods is now the spokesperson for Amazon’s Shop the Game technology, whose power can be unlocked by simply typing “shop the game” into the search bar of the Amazon app. You will be informed soon Upcoming NFL and NBA gamesCurating merchandise for Falcons vs. Buccaneers, Lakers vs. Celtics, and more. According to Amazon, Shop the Game is helping fans “watch and purchase their favorite live sporting events simultaneously without interruption,” meaning they can finally hit the Golden State Warriors cap. and Capture the crucial final moments of the fourth quarter.

This innovation helped Woods create the perfect courtside look whenever her boyfriend, New York Knicks center forward Karl-Anthony Towns, plays. Best of all, it features a certain AI assistant named Rufus. This assistant comes to the rescue when Woods has trouble styling his fresh basketball-corded threads.

“You can literally just ask Rufus, ‘Find me the perfect outfit for game day,’ or, ‘If my mom likes photography, find me the perfect gift for the holidays,'” Woods shares. “I can be very specific. There’s a lot more to the Amazon than people realize. It’s like a hidden world for people to explore.”

Need help tracking Rufus? He’s easily accessible and appears in the top left corner of the Amazon landing page when viewed on a laptop. People shopping from their mobile phones will see Rufus in the bottom right corner of their screen. Our team decided to test this feature vetted by Woods, and it’s safe to say we were pleasantly surprised. After asking Rufus for help, [us] Style this on game day,” our friendly guides told us, referring to the official New York Knicks hoodie, joggers, crew socks, and even Knicks-themed drop earrings. Wear these to show off your team spirit while cheering at home or in the arena.

But until now, we’ve been left untouched by a key headline-generating part of Woods’ life: his relationship with Towns, known as KAT. It would be easy to say he’s the seven-foot elephant in the room, but the interview subjects were eager to talk about him and shared that they recently celebrated Townes’ birthday. Our editors are best gift for boyfriend Woods recommends this from first-hand experience (Rufus would also be a good source to ask).

“Trumps. Socks, pajamas, underwear. Things men wouldn’t buy for themselves,” Woods suggests.

“If you’re over 21, a wine decanter is the way to go,” she added. “Cool poker sets. Grooming kits. I love getting men’s grooming kits. Men need good skin care routines. And robes. I bought a bunch of robes on Amazon to give as gifts.”

As for the future of Woods by Jordyn, which first hit the world in 2023 and has been making big waves in the fashion industry ever since (a major milestone was the development of an inclusive shoe line, especially regarding calf sizes), the brand’s founder couldn’t be more excited about what’s to come.

“I’m very motivated to continue building products that people love. I’ve been waiting for a moment like this,” says Woods.

Ever since she first appeared on Keeping Up with the Kardashians and Life of Kylie, complete strangers have been following Woods to find out what she’s doing, what she’s feeling, and what she’s hoping for next.

Running through the streets of New York City — fresh off a set, her team says, but won’t reveal which — Woods gives an honest and self-fulfilling answer: “I feel like I’m in a really great place and I’m more confident than I’ve ever been. I say that for all of us. Next year is going to be a great year, because 2025 was… interesting.”

We couldn’t have said it better ourselves.

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meet the author

Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskowska regularly reports on celebrity style and the clothing brands they launch.