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Good news: Memorial Day weekend is right there and will bring you the sundown, beach escape and Peak Aperol Splitz season later. In other words, it’s officially time to shop all the footwear in the summer. If you’re chasing affordable shoes that look luxurious while tapping on top sandal trends this season, H&M’s latest summer shoe collection should be your first stop. From flip-flops inspired by minimalist designers to outstanding styles with trendy fringes and gold hardware details, H&M offers the perfect summer sandals.
The flip-flop sandal trend this summer shows no signs of slowing down. That high fashion revival began with minimalist leather thong sandals in the row, first introduced in the Spring 2021 collection. Since then, the brand has gradually become refined into a refined wardrobe staple that embodies quiet luxury. By the 2025 Spring/Summer season, the summer shoes, inspired by string sandals and flip-flops, have completely secured the Araiah to Sportsmax and beyond Fashion Month runways.
If you’re not ready to drop $890 on Row’s cult-pop-loved flip-flop (understandable), H&M’s Summer 2025 sandal collection offers a chic alternative for just a few of the price. H&M takes inspiration from designer flip-flops and uses luxurious details such as clock embossed leather, fringe accents and gold-tone metal hardware to enhance the string sandals. The coated flip-flops echo the refined footbed silhouettes of a pair of rows, while the motif sandals feature gold hardware toe details reminiscent of the sandals found in Giuseppe Zanotti and Todd. Another standout is the thong sandals inspired by the Liberal Ho Yang with fringe details.
Prices for H&M string summer sandals range from $24-40, but with their sophisticated design and details, these affordable sandals look gorgeous. And, if you’re sure to consider these designer-inspired shoes dominate the summer, scroll and shop before they sell out.
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H&M Silver Embossed Flip Flop

H&M fringed trimmed sandals
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Meet the author
Lauren Alexis Fisher He is a senior style commerce editor for WWD and Footwear News, writing and editing stories of fashion, beauty and lifestyle. Previously, he was a senior editor at Cosmopolitan and a market editor at Harper’s Bazaar, overseeing digital content from fashion features to news and product reviews. With over a decade of experience as a digital fashion editor, she is an expert in scrutinizing the internet to shop for the biggest emerging brands, top-notch products and the latest trends.
Source: Shop – wwd.com
