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Rihanna’s Fenty Beauty has marked a fourth category expansion since launching the Fenty Hair Line last summer. ! – It can be safely said that it is a strong hold gel of the jelly type.
Apart from the highly acclaimed reviews on Sephora’s site (and a whopping 7,000 minds match), the product is creating a round of Chiktok. Smooth back and Curly hair style. Fenty Beauty is ranked as the most successful celebrity beauty brand year by multiple sources, so it’s no surprise that Gelly Type Strong Hold Gel is just as impressively successful.
In a nutshell, the gel is intended to lock your style for daily wear and can handle everything from high ponytails to smooth pans. Gelly Type Strong Hold Gel reduces shine, frizz, and is perfect for repairing split ends and increasing hydration thanks to proteins and amino acids. Outstanding ingredients responsible for these benefits include bamboo sap, green tea extract, gooseberry and jackfruit extracts.
Fenty Hair Jelly Type Strong Hold Gel
Prices up to the date of publication of this article: $26
Unlike other hair gels, this 7oz hair gel is by no means crunchy. It leaves no troublesome residues. Very compatible with other styling creams, gels and tools. It’s the opposite of drying. Given the industry-comprehensive Fenty Beauty, the gel works with all hair types and textures (from straight to hard). In fact, it ranked high in a compilation of the best products to enhance your curls!
As a bonus, its scent is half as absolute dreams. Separately separated by notes of sparkling Yu, amber, floral print, vanilla and sandalwood. You will be seduced to crave in the container and never leave – trust us about it.
To use Fenty’s Gelly Type Strong Hold Gel, start with a dime size amount and apply it to damp hair.
Courtesy Fenty
Breana Beaudreault, a product tester at WWD Shop, has type 4 hair curls, but he styled the strands in both twists and braids using Gelly type strong hold gel. Her reaction to the product? One of love and deep gratitude (she now calls her “new go-to gel for easy styling”!).
“I love how it held my twist in place and cleaned the look of my braids. “It also leaves a huge sheen, especially in the twist, and smells divine. This is the best soft hold gel I’ve had.”
Regarding the longevity of the gel’s effect, Beaudreault reports: [needed] in the morning. “
She also points out that compared to similar gel hair products, this became flaky over time, actually leaving her hair looking healthier than ever. For Beaudreault, it ended up being the whole package…literally. “The packaging is viable for the product. It’s easy to open. There’s no leaks, breaks, or product loss,” she adds. Don’t forget the highly talked about Gelly type scent. Beaudreault says she is a huge fan and has lasted longer than expected on rock.
If you are about to tame your mane – say goodbye to the flying voice and say hello to the smooth, shiny style – there’s no better way to do it than a strong jelly type hold gel. Do you need more reasons to invest? This product is vegan, gluten-free, cruel-free, and comes in recyclable packaging, making it the ultimate pleasant (and good looking!) purchase.
Fenty Hair Jelly Type Strong Hold Gel
Prices up to the date of publication of this article: $26
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Meet the tester
Breana Beaudreault
Breana Beaudreault I’m a New York-based law school student with type 4 curls that tested WWD Shop’s curly hair products in 2024 and 2025. Beaudreault provided unbiased product test feedback to beauty editors at WWD Shops about strong products and tools from Fenty’s Gelly type. Hold the gel.
Meet the author
Stasia Datkovska I’m a senior commerce writer at WWD. Previously, she worked at El Decoration as an assistant digital editor who covered all of her luxury, culture and lifestyle through the lens of design. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Before participating in Elle’s decorations, Datskovska learned the inside and outside of e-commerce with Mashable, where she tested her products, covered tent pole sales events, and tested roundups of her curated gift guide. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on trending products in the hair care category.
Source: Shop – wwd.com
