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If there’s one thing we passionately believe in, it’s the fact that you can never have too many totes. Whether you’re currently wearing the Carolyn Bessette-Kennedy-approved LL Bean Boat and Tote or still can’t get rid of the subscription-free New Yorker bag you bought 10 years ago, it’s time to check out Merit Beauty’s latest creations. Let’s release it. In addition to wall hooks.
As part of its 4th anniversary, the brand beloved for its clean, minimalist approach to makeup is made from heavy canvas material and features extras like wide handles, two inside pockets, and an embossed Merit tagline. Introducing “The Everything Bag”, which is proud of its products. “Makeup you can live with”).
Merit the Everything Bag
Prices on the date of publication of this article: $52
When it comes to size, this item is roomy enough to be unobtrusive, measuring 12 inches tall, 22 inches wide, and with an 8-inch handle drop. The main compartment can hold everything from groceries to a laptop, and the aforementioned smaller pocket is perfect for stashing Merit’s best-sellers, including Retrospect Les Extras de Parfum (by Senior Editor of Beauty and Lifestyle Commerce) One Claire Sullivan says, “It feels timeless in a way that very few perfumes can do”) and Clean Lash Longening. Mascara (“I get compliments on my eyelashes when I wear this,” Sullivan reported).
This bag drop marks the first time Merritt has deviated from its classic pouch silhouette (double-lined, washable, slouchy hobo-style silhouette). The brand kindly includes this pouch with every customer’s first order.
However, Merritt has previously created several limited edition designs for its signature bags. 2023 saw the birth of the Merritt x Proenza Schouler Bag, the brand’s first designer partnership that combines luxury ready-to-wear fashion and beauty, offering customers a reversible vegan leather alternative to typical corduroy materials. (However, the remaining element was the knot – tie closure). In 2024, Merritt continued its collaboration by partnering with women’s fashion house Tove. The resulting signature bag is an elegant, soft mink satin number with an elongated tie detail and a rich neutral color that straddles the line between camel and cocoa.
The Merit x Proenza Schouler bag (left) and the Merit x Tove Signature bag, which was released as a limited edition a few years ago.
Provided by: Merritt, Tove
Merritt’s 2025 Canvas moment will likely be Fisherman’s aesthetic It took the world (specifically the soon-to-be-defunct world of TikTok) by storm this year. After all, the best canvas tote bags have a more down-to-earth, everyday-ready texture than comparable silk or leather finishes, creating a “winter coastal escape” vibe and a “winter coastal escape” vibe. It captures the atmosphere of a “fashion show after party.” thing.
Whatever our motivation for creating the brand new The Everything Bag, here’s what we think. So That’s what we’re here for. And I would like to let you in on a little secret. While supplies last, Merit Tote Bags ship free on orders over $125. And, also for the first time ever, it can be purchased separately from other Benefit Beauty products, retailing for $52. Purchase your tote below before it’s gone.
Merit the Everything Bag
Prices on the date of publication of this article: $52
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meet the author
Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskowska regularly reports on new product releases in the beauty and fashion fields (she’s also someone who owns a bunch of beat-up, faded tote bags).
Source: Shop – wwd.com
