Gap x Sushi Club Clothing Collection Release: Prices, Styles, Shop Now

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

The days of loud, extravagant logomania are, for the most part, over. That means you don’t need flashy brand names or maximalist designs to demonstrate your expensive tastes. Sometimes it’s enough to just put on a jet black fleece hoodie, a minimalist trucker hat, and your favorite sweats and sit down to eat black cod with miso, A5 Wagyu beef, and sea salt-crusted shishito peppers. We’re, of course, talking about Gap’s latest collaboration. This collaboration is centered around none other than Chef Nobu Matsuhisa and his exclusive Sushi Club community. los cabos To Las Vegas, Marrakech and Marbella. We have nearly 60 restaurants around the world. Multiple cookbooks. And the goods collection as of February 9th.

Eating at Nobu and getting a true taste of Chef Miso Cod (hint: heavenly) has been considered a symbol of urban status ever since the first restaurant, co-founded by Robert De Niro, debuted in New York’s Tribeca neighborhood around 1994. So it’s no surprise that Gap decided to reimagine some of its most iconic staples by giving them the Nobu treatment. We are working hard to further enhance the image of a shopping mall brand that evokes nostalgia and will reign supreme in 2024. Staying true to this approach (as well as Posen’s efforts to cement Gap in the larger cultural conversation), Gap has also enlisted the likes of Doyen, Sandy Liang, Malbon, and Cult Gaia in recent collaborations.

What you need to know about Sushi Club: Sushi Club is the brainchild of Matsuhisa and designer Chris Stamp, fusing hospitality, food, and style with high-end streetwear. In the past, Sushi Club has added cool finishes to Nike Air Force 1 sneakers. Now, it’s taken over Gap’s electronic shelves, stocking everything from red-eye flights to last-minute Open Table reservations with sophisticated basics, all with a soft-spoken touch of luxury.

What to expect when purchasing Gap x Sushi Club?Fun and unexpected design details, including a never-before-seen Gap logo with a capital “A” containing chopsticks. Top-quality materials are used throughout (think thick cotton and breathable mesh panels). It also pays homage to San Francisco, the birthplace of Gap.

Those with close ties to Gap may remember Chef Nobu from one of the company’s campaigns in the ’90s, particularly the black-and-white “Individuals of Style” shoot, which was lensed by famed photographer Herb Ritts. Decades later, the man, now 76, is back. This release established such cultural dominance that one would expect it to sell out quickly for comfort. (Oversized denim jackets are already fully stocked, but more styles will be dropping on Sushi-club.com soon.)

If you get all three in-stock selections, you’ll spend less than the $420 price tag on this year’s Valentine’s Day Omakase Dinner at Nobu Downtown. That’s a low price to pay for a collection of two leading companies in their respective industries. What about the A-listers who are already in on all things Gap x Sushi Club? This list includes standout names like Central Cee, Charlie Puth, Ciara, Shay Mitchell, and Saweetie, judging by the talent that made Gap’s latest work sound impressive. 7 course dinner supervised by Matsuhisa himself February 7th.

Whether you’re an MVG (Most Valuable Guest) at Nobu Hotel Ibiza Bay or someone who deeply respects Matsuhisa’s masterful Japanese cuisine (and the fame that comes with it), there’s one thing we can all agree on; That means Gap’s hoodie looks better with chopsticks attached.

Why trust WWD?

Since 1910, WWD, also known as the “Fashion Bible,” has been the industry’s leading voice for senior executives in the global women’s and men’s fashion, retail, and beauty communities, as well as informing consumer media covering the market. Today, WWD’s latest news and trend coverage remains a trusted source for fashion professionals and consumers alike. Our shopping editors uphold WWD’s editorial standards and values ​​with expert, high-quality product selections. Learn more about us here.

meet the author

Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskowska regularly reports on limited edition fashion releases in collaboration with the world’s most influential people.