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GenZStyle > Blog > Shopping > Furniture Giant Ashley Unveils New Home Collection: Shop Luxury Pieces
Shopping

Furniture Giant Ashley Unveils New Home Collection: Shop Luxury Pieces

GenZStyle
Last updated: April 10, 2026 8:55 am
By GenZStyle
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13 Min Read
Furniture Giant Ashley Unveils New Home Collection: Shop Luxury Pieces
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Just as Academy Award-nominated actress and multi-platinum recording artist Hailee Steinfeld gave birth to a baby girl this month, she also made room for new and exciting developments. Steinfeld just became the face of Ashley Luxe, a fresh collection as part of furniture giant Ashley’s (formerly Ashley Furniture) best-selling, top-rated, trusted homewares line. To promote the launch, we’d like to think Ashley has entered an era of sophistication, but she did a TV spot in which she ripped out the upholstery of the Ashley Lux Calden Boucle Modular Sectional, X-Acto knife and all, to DIY a bouclé evening dress and complementary cape.

What does it mean? Ashley Luxe is a stylish solution for an organized, warm and functional home. Ashley has teamed up with the 29-year-old to launch five distinct lines (Bracken, Neo, Calden, Modelo, and Whitehaven) that promise to establish “a new standard of modern elegance designed to beautifully realize luxury living,” according to a press release. As you peruse our online offerings, you’ll probably notice all these luxurious fabrics, from 100% genuine caramel-colored leather to French oak finishes and hand-woven suedes. These speak to the brand’s unwavering commitment to excellence. Sophisticated and attractive, yet combined with the kind of silhouettes that simplify everyday life, even if they are not on trend (for new parents and others).

Provided by: Ashley

“This collection offers an elevated design expression with craftsmanship and refined details, while remaining within reach,” said Todd Wanek, Ashley President and CEO. “By offering Ashley Luxe with our wide selection, we increase the opportunity for our customers to find items that reflect their personal style and lifestyle.”

For Steinfeld, it’s something truly personal. Her own mother is an interior designer, so in Steinfeld’s words, “home has always been a place of inspiration.” One of the actress’ favorite things about Ashley’s extension is how familiar it feels. “It gives me the freedom to be the artist in my own space.” She and her Buffalo Bills boyfriend Josh Allen own multiple homes and split their time between California and upstate New York. And if we can infer anything from Steinfeld’s headline-making red carpet style, it’s that she brings a timeless, classy vibe to her residence.

Hailee Steinfeld rests on the Ashley Lux Boucle Sofa in a white bouclé dress. ashley lux furniture collection

Provided by: Ashley

Ashley Lux is here to help. you Please do just that. As North America’s largest furniture store brand, the company offers customers benefits such as flawless delivery (including assembly, inspection and cleaning), flexible financing options, and bespoke design consultations that require working closely with an interiors expert to build your dream vision. No minimum purchase required.

Ready to transform your environment for spring? Below are the best furniture and décor items you can buy from Ashley Luxe, Ashley’s 2.0 makeover model, available in each of its five collections. Your net worth may never exceed $25 million, but it’s certainly possible to live like one.

Sign up for the WWD Shop newsletter to get the scoop on the best in beauty and style, including in-depth reviews of exciting new releases and a buyer’s guide to finding the products you need to try ASAP.

bracken

Lovers of rustic chic aesthetics will want to shop. all From the Bracken strain, which is mainly French oak. Expect clean right angles, solid construction, inherent warmth and more in every home.

Furniture giant Ashley launches new home collection: Shop Luxury

Ashley Lucken King Canopy Bed

Available in King, Queen, and Cali King sizes, this canopy bed is constructed from solid wood and oak veneer, contrasting hotel-grade bedding with natural wood grain and dimensions.

Prices on the date of publication of this article: $2,499

Furniture giant Ashley unveils new home collection: Shop Luxury

Ashley Luxe Bracken 8 drawer dresser and mirror

Who’s the prettiest mirror on a dresser? This Ashley Luxe hot pick features attention to detail, including felt and cedar veneer drawer linings and bronze-tone metal handles.

Prices on the date of publication of this article: $2,199

Furniture giant Ashley unveils new home collection: Shop Luxury

Ashley Luxe Bracken 60″-84″ Expandable Dining Table

If you like to eat with friends (not always), this expandable dining table from Bracken Capsules will be a godsend. In its longest form, it can seat up to eight people, and the knotty wood texture is so appealing that you might not even need a placemat.

Prices on the date of publication of this article: $1,799

Furniture giant Ashley unveils new home collection: Shop Luxury

Ashley Luxe Bracken Upholstered Dining Chairs (Set of 2)

This dining chair is luxurious and easy to wipe clean. It rolls smoothly on the floor and takes just 15 minutes to assemble.

Prices on the date of publication of this article: 600 dollars

Furniture giant Ashley unveils new home collection: Shop Luxury

Ashley Luxe Bracken Display Cabinet

Ashley Luxe Bracken display cabinets rival even MVP trophies and rare wine bottles. We appreciate and praise the adjustable shelves, soft-close drawers, and “integrated stemware rack” that allows you to store glasses side by side. Bar cart? Currently optional.

Prices on the date of publication of this article: $1,999

neo

Visually restrained but highly tactile, the Neo lineup aims to inject softness into your sanctuary, but never at the expense of structure.

Furniture giant Ashley unveils new home collection: Shop Luxury

Ashley Luxe Neo King Upholstered Boucle Wingback Bed

If your apartment has too many four-poster beds, choose this wingback bed instead. With the headboard and platform wrapped in the trendy bouclé, this bed takes advantage of its curvaceous nature and eliminates the need to purchase a box spring. Win, win, win.

Prices on the date of publication of this article: $2,099

Furniture giant Ashley unveils new home collection: Shop Luxury

Ashley Luxe Neo Upholstered Boucle Dining Armchair (Set of 2)

Dark espresso wood finish + gray bouclé upholstery = dining chair that wins the “Hostess of the Year” award every year.

Prices on the date of publication of this article: 600 dollars

Calden

Most of Kalden’s living room furniture prioritizes low-profile silhouettes and sleek looks, exuding sophistication just like the awards show Steinfeld attends.

Furniture giant Ashley unveils new home collection: Shop Luxury

Ashley Lux Calden Bouclé 5 Piece Modular Sectional

A sofa purchase to end all sofa purchases. This is the very cross-section that Steinfeld rested on (and destroyed) in his playful Ashley campaign ads. Hang it on the oyster pictured or choose one of the two darker shades. Then enjoy this item’s high-performance fabric, non-slip feet, reversible cushion, and cozy feel that can be easily repositioned.

Prices on the date of publication of this article: $3,799

Furniture giant Ashley unveils new home collection: Shop Luxury

Ashley Lux Calden Leather Ottoman

Put your feet up and go about your day…but with chic furniture like Ashley Luxe’s ​​Calden Leather Ottoman. This premium top grain leather has gotten better with age, worn by multi-platinum recording artists, famous quarterbacks, and yourself.

Prices on the date of publication of this article: $599

Furniture giant Ashley unveils new home collection: Shop Luxury

Ashley Luxe Calden Leather Modular 3 Piece Sectional Sofa

The Kalden Leather Modular 3-Piece Sectional Sofa’s thick, supportive foam interior provides sink-in comfort that won’t sag. What about the leather that covers it? It’s hypoallergenic and can handle occasional spills.

Prices on the date of publication of this article: $3,698

modelo

Ashley calls Modelo Drop “a modern take on motion seating.” The rationale for this characterization is simple. Because every Modero is equipped with an adjustable recline, giving a whole new meaning to your couch-laying sessions.

Furniture giant Ashley unveils new home collection: Shop Luxury

Ashley Luxe Modero 2 Piece Reclining Leather Modular Loveseat

Whether you connect the two components of this loveseat or place them on opposite sides of the room, one thing is for sure. With one-touch recline, it’s perfect for watching a show, starting a new book, or taking an afternoon nap. (Thanks to its wide arms, it can do all three tasks while enjoying a delicious drink.)

Prices on the date of publication of this article: $3,798

white haven

Ashley’s Whitehaven release combines deep seating comfort with quiet luxury. We recommend layering a few eye-catching accents throughout the space with a muted color scheme in mind (think woven baskets, intricate light fixtures, and the entirety of Anthropologie x Farm Rio’s latest creations).

Furniture giant Ashley unveils new home collection: Shop Luxury

Ashley Luxe Whitehaven Velvet Oversized Chair

Considering the incredible silky softness of the velor velvet used in the Whitehaven Velvet Oversized Chair, it may be Ashley Lux’s masterpiece. Filled with a blend of feather fibers, the pillows are easily fluffed up before your guests arrive, and the velvet is completely water-resistant, so no dirt will stand between you and your R&R.

Prices on the date of publication of this article: $999

Shop more from Ashley Luxe

Furniture giant Ashley unveils new home collection: Shop Luxury

Ashley Luxe bead-frame wall mirror

Prices on the date of publication of this article: $1,200

Furniture giant Ashley unveils new home collection: Shop Luxury

Ashley Luxe Faux Olive Tree 10′

Prices on the date of publication of this article: $1,900

Furniture giant Ashley unveils new home collection: Shop Luxury

Ashley Lux Radial Orb Chandelier

Prices on the date of publication of this article: $1,200

Furniture giant Ashley unveils new home collection: Shop Luxury

Ashley Luxe Artisanal Textured Vase

Prices on the date of publication of this article: $75

Furniture giant Ashley unveils new home collection: Shop Luxury

Ashley Luxe Horses on the Horizon Photo Giclee Canvas

Prices on the date of publication of this article: $160

Furniture giant Ashley unveils new home collection: Shop Luxury

Ashley Luxe Plush Textured Cushion

Prices on the date of publication of this article: $110

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meet the author

Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on unmissable releases in the interior design field.

Source: Shop – wwd.com

Contents
brackenAshley Lucken King Canopy BedAshley Luxe Bracken 8 drawer dresser and mirrorAshley Luxe Bracken 60″-84″ Expandable Dining TableAshley Luxe Bracken Upholstered Dining Chairs (Set of 2)Ashley Luxe Bracken Display CabinetneoAshley Luxe Neo King Upholstered Boucle Wingback BedAshley Luxe Neo Upholstered Boucle Dining Armchair (Set of 2)CaldenAshley Lux Calden Bouclé 5 Piece Modular SectionalAshley Lux Calden Leather OttomanAshley Luxe Calden Leather Modular 3 Piece Sectional SofamodeloAshley Luxe Modero 2 Piece Reclining Leather Modular Loveseatwhite havenAshley Luxe Whitehaven Velvet Oversized ChairShop more from Ashley LuxeAshley Luxe bead-frame wall mirrorAshley Luxe Faux Olive Tree 10′Ashley Lux Radial Orb ChandelierAshley Luxe Artisanal Textured VaseAshley Luxe Horses on the Horizon Photo Giclee CanvasAshley Luxe Plush Textured CushionWhy trust WWD?meet the author

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