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The Best (and Cutest) Beauty Bag Charms of 2025
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The obsession with making handbags an expression of personality became a full-fledged phenomenon last year when viral videos of fashion insiders started flooding TikTok. “Jane Birkinization” From the ubiquitous Coach Cherry, miu miu leather tassel It strutted down the runway, and in no time there was a rush of buyers. love bathhas now become a widely popular way to participate in what is called “Charmmaxing”. The name is a pretty self-explanatory activity. No shortage of whimsical, brightly colored embellishments overwhelm the bag’s look, which may add unnecessary weight but are valuable when it comes to injecting personality into your purse.
In the fourth quarter of 2025, Bag Charm Mania officially acquired a new identity, and we’re not mad about it one bit. beauty Bag charms seem to be an IT thing, and they’ve proven to be more practical than your average big-smiling monster in that they can conveniently carry everyday essentials like lipstick, perfume, and hair styling sticks. In other words, by investing in one (or more) of these beauty bag charms, you won’t have to find a dedicated pouch to store them in the vast interior of your commuter bag. As with all designer bag charmsthe one that clips to the handle of your bag, acts as a kind of status symbol, letting passersby know that you have great taste and even better beauty habits.
Think of it as the grown-up version of the Bath & Body Works hand sanitizer we all had in Vera Bradley’s lunch box. The flashy bright primary colors are there is nothing For those of us in the style department. But beauty bag charms in 2025 are nothing if not looking sophisticated, chic, and luxurious, even if they don’t come with a premium price tag.
Are you stumped for exactly the beautiful bag charms you need to shop for to satisfy your carryall desires? Think about the skincare and makeup essentials you reapply multiple times a day. For a bold red lip you’re always trying to perfect, look no further than Marc Jacobs’ Lipstick Case Bag Charm, which goes with any color. Always on the hunt to smooth out your frizzy or falling hair? From Emi Jay, the brand behind your favorite celebrities’ favorite hair clips, we have the Mini Angel Stick + Keychain Duo. And if your skin barrier needs a little TLC this fall, treat yourself to a mini version of The Ordinary’s best-selling Soothing & Barrier Support Serum. This serum comes with a small keychain pouch, giving you even more motivation to take full advantage of this cosmetic’s power to reduce redness, even your skin’s texture, and more.
Now, let’s get to the fun part. Here are 8 beautiful bag charms that are perfect for shoulder bags this season. Be prepared for compliments (and questions about where they’re from) at every turn.
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Victoria Beckham Portofino ’97 Necklace
Sure, beauty bag charms are cool, but this can also be repurposed into jewelry, making it even more worth your time and money. Victoria Beckham’s Portofino ’97 necklace was created specifically with the star’s Portofino ’77 Eau de Parfum in mind. Even though it’s a scent teeth The carrying case and necklace (sold separately) is like an object in itself. It’s made from gold-brushed brass and has a small funnel for easy scent transfer. Thread it through both handles of your bag to keep your necklace from flapping, or secure it to your favorite designer crossbody, and whenever you’re craving the scented magic of bergamot, vetiver, black pepper, and patchouli, reach for Portofino ’97.
Prices on the date of publication of this article: $410
Touchland Mouton Hand Mist Touchette
Think of Touchland’s Shearling Hand Mist Touchette as an Ugg boot in the form of a hand sanitizer case. The brand, beloved for its easy-to-carry hand mist, has created a stylish and practical pouch with its best-selling products in mind. There is nothing more suitable for autumn ensembles using shearlings. This beauty bag charm goes a step further than most charms, with the Touchland Touchette being large enough to hold your AirPods, billfold, and ID, instantly elevating these practical items to luxurious heights. The fact that there is no hand sanitizer inside the holder may be a good thing, as it gives you the opportunity to tailor your mist purchase to your preferences. (Perhaps rosewater, wild watermelon, or the seasonally spiced pumpkin tini?)
Prices on the date of publication of this article: $25
A mini makeup brush set that will surely impress Jenny Patinkin
Say hello to celebrity makeup artist Jenny Patinkin’s makeup brush bag charm! It features 5 multipurpose brushes that let you apply concealer, highlighter, and eyeshadow on the fly when you don’t have time to sit by a lighted makeup mirror and contour your face. The cutest thing about this set might be the fact that the brush boasts a full-sized head, while the handle is only palm-sized. Also, the pink vegan leather cylinder case that the brush comes in looks really nice. Clip it onto your overnight bag, gym bag, or tote bag for the ultimate luxury. According to Patinkin, you can also “keep the brush at home and use it to carry your lipstick or gloss instead.”
Prices on the date of publication of this article: $58
Marc Jacobs The Lipstick Case Bag Charm
Maximalist and fun-loving, Marc Jacobs’ bag charms are made with the best lipsticks in mind, but they can also hold everything from mini sunscreen to extra nail polish in case you ever run into a beauty emergency. Our editors praise its modern and trendy charm details, easy-to-attach dog clip, bright pink exterior, zip-around closure, and…wait for it…a metal base that moonlights as a mirror for sneaky touch-ups during work meetings.
Prices on the date of publication of this article: $95
Kaja Jelly Charm Lip & Blush Stain with Polished Keychain
K-beauty brand Kaja suggests carrying lip and cheek stains with you wherever you go to ensure rosy skin even on the dullest of days. With your own beauty bag charm, this becomes not only possible but also urgent. need. There are six shades to choose from here. All colors are infused with skin-loving ingredients like moisturizing squalane and brightening lemon fruit extract. With this purchase, both you and your bag will look their best. The included baubles help add a feminine shine to what you have in your arms.
Prices on the date of publication of this article: $25
Emi Jay Limited Edition Mini Angel Stick + Keychain Duo
Emi Jay’s nail clips, which went viral on TikTok, have been worn by everyone from Sofia Richie Grainge and Hailey Bieber to Kendall Jenner and Selena Gomez. Now, introducing the brand’s Angelstick hair styling stick, which has been miniaturized to celebrate the product’s second anniversary. From the light pink finish to the angel wings adorning the tiny capsule, everything about this bag charm is worthy of an “ooh” or “aah”. But what really matters is what’s inside. A formula that gently smooths out flyaways and seals in hair, resulting in glossier, smoother hair. Because everyone deserves to be as organized as possible when going through their daily to-do list.
Prices on the date of publication of this article: $28
Ordinary Mini Soothing Barrier Support Keychain Skin Care Gift
I don’t know what’s more surprising. The fact that this beauty bag charm costs less than $10 and features one of The Ordinary’s most talked about products. The Soothing & Barrier Support Serum you get here is a mini version of that and is meant to strengthen your skin’s barrier, soothe redness and discomfort, and promote a smoother skin surface and more radiant appearance. What’s even more appealing is that this special gift set comes with a convenient and minimalistic keychain pouch. and A set of stickers to honor your inner child. I have never felt so much better hydrated during the day.
Prices on the date of publication of this article: $9.50
Sephora Collection Ridiculous Ornaments
This new limited edition Sephora release is expected to hang in Tannenbaum’s in the coming months, but in the meantime, there’s no rule against keeping it pinned to your carryall. The star of the show here is the Outrageous Plump Gloss, which is made up of pink, purple, and blue glitter shards that Sephora says have a “cosmic effect,” as if the boldness of the Y2K-inspired pompom wasn’t enough. After trying this gloss, you’ll want to keep your lips pursed at all times. Achieves a moist and shiny appearance without stickiness. Take good care of your lips with sunflower seed oil, ginger root oil, peppermint oil, and other top performers.
Prices on the date of publication of this article: $14
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meet the author
Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskowska regularly reports on beauty trends worth shopping.
Source: Shop – wwd.com
