Best Team USA Fashion Collections to Shop Before Winter Olympics 2026

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There’s plenty for everyone to talk about when it comes to this winter’s Olympics. The competition, which opens on February 6, will be held in Milan and Cortina d’Ampezzo, Italy, and American athletes vying for gold in each event include alpine skier Lindsey Vonn. Ice hockey star Kendall Coyne Schofield. Figure skater Ilia Marin. and Paralympic snowboarder Brenna Huckabee.

If you can’t make it to Milan, your next best option is to stream the 2026 Winter Olympics on Peacock and watch the games live (albeit online). This also gives you access to interactive features such as real-time results and medal standings. Plans start at $7.99 per month. This is an affordable price to pay for all the euphoric emotions you will undoubtedly experience as humanity’s most impressive feats go down in history before your eyes.

Even better? Support your favorite athletes at home with official Team USA merchandise and keep showing off your spirit all winter long with new red, white and blue pajama sets, camisoles, sweaters, jackets and joggers from trending brands, from Skims and Ralph Lauren to J.Crew and Barefoot Dreams.

2026 marks one of our most robust Team USA merchandise selections. own Our shopping team is ready to complement your specific aesthetic as we’ve seen it. Whether you might be into all things vintage-coded or you’re looking to put a Fair Isle sweater on the podium any day of the week.

Below, take a look at everything worth shopping for before you hunker down in front of your TV or laptop (or land at Malpensa Airport, if you’re lucky) and let yourself be enchanted by the bewitching beauty of winter athletics.

If not for yourself, then do it for Team USA.

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skims

Ahead of the Winter Olympics and Paralympics, Skims, led by Kim K., has released its fourth Olympic-themed winning lineup, packed with premium staples such as pajamas, long-sleeve shirts, shrunken T-shirts, camisoles, and intimate pieces like thongs. It’s never been easier to look sexy while flying the flag, with the limited-edition line also featuring menswear (think buttery-soft jersey T-shirts, boxer briefs with the official Olympic rings logo on the bottom, lounge socks, and more). The seasonal campaign stars none other than the top stars of the 2026 Milan-Cortina Winter Olympics, from Madison Chock (an Olympic gold medalist in ice dancing competing with her husband Evan Bates) to world bobsled champion Keisha Love.

The most in-demand items are running out of stock, so don’t waste time and get the look you want. Just like ski mountaineering, which will become an official Olympic sport this February, online shopping is all about speed.

ralph lauren

Ralph Lauren joins the party with a Team USA 2026 collection for the whole family, bringing its hallmark Americana, old-money sensibilities to the table. The heritage brand is also working on designing opening and closing ceremony outfits for the actual Olympic athletes competing next month. All components include white wool coat, turtleneck sweater with stars and stripes, and knit mittens It was Initially, it was available for purchase online, but it sold out soon after its release. However, there are some exceptions to this rule if a skater fails to be the only skater to successfully complete a quadruple axel during a competition (in this case, 21-year-old Marin). “Quad God” on social media), you can still dress I like that.

What should you buy from the carefully selected RL drops? Personally, I’m eyeing the oversized down jacket that Team USA will wear to the closing ceremony (complete with insulating 750 fill-power down, color blocking, and modern patch overlays) and the seriously preppy Team USA polo collar fleece pullover in all its cotton-blend, collared glory.

Even if you only invest in one little thing like a pair of socks here, it will get you through the rest of the cold season with pride for your home team… and nothing short of luxurious comfort.

J.Crew

J.Crew is the lifestyle apparel partner of the U.S. Ski & Snowboard Team, so you better believe they’ll have a selection of clothing for the upcoming events in Milan and Cortina d’Ampezzo. Focused on play, not work, the collection spotlights six Olympians who take on new off-duty identities inspired by American ski culture. In this fictional version of frostbitten paradise, snowboarder Haley Langland is the “snowball thief,” alpine ski racer River Radamus is the “local legend,” and mogul skier Tess Johnson is the “chairlift philosopher” (which you can relate to).

Here are the J.Crew essentials: Anyone — yes, that means you too — relax in après-ski style and enjoy the hard-earned views while staying warm and comfortable thanks to premium protective fabrics.

barefoot dreams

Chrissy Teigen, the Kardashians, Hailey Bieber, and more all swear by lifestyle brand Barefoot Dreams…especially when it comes to its buzzy cozy-chic throw, which topped Oprah’s list of favorite things. Founded in 1994 and beloved by editors, the company is now evolving even further with an unexpected collaboration. It became the official licensee of Team USA for this year’s Olympics. It’s no small honor for the Barefoot Dreams to have the team’s logo plastered on their plush beanies, socks, gloves, scarves, throws, and even Fido’s pet apparel (you might want to know he’s also attending the Puppy Bowl on February 9th).

Click ‘Add to Cart’ until the end of these gems to get you and your family ready for the 2028 Los Angeles Olympics, the 2030 French Alps Olympics, and the sporting competitions beyond.

nike

Nike’s ACG sublabel (which stands for “All Conditions Gear”) isn’t playing tricks, as evidenced by its outdoors-minded silhouettes, high-performance materials, and performance pieces optimized for all weather conditions. Clearly, there’s a lot in common here with what Olympic athletes need to stay dry and warm on snow-capped mountain peaks, so the partnership between ACG and Team USA feels like a natural fit.

Nike introduces the most durable and wearable gear ever seen, including windproof fleece jackets, sweat-wicking tops, thermal caps, and UV-resistant pants, treating everyday sports enthusiasts and Olympic hopefuls alike with functional and flattering style.

With sizes selling out faster than Paralympian Malik Jones slipping on the ice on his way to gold, you’ll need quick reflexes to make these discoveries your own.

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meet the author

Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskowska regularly reports on limited edition collaborations tied to important moments in pop culture, and of course, how to purchase them.