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Get ready to secure a serious beauty haul — Amazon Prime Day is officially returning. The fall sales event, also known as Prime Big Deal Days, will kick off on October 8 and last only 48 hours through October 9, and we’re already spotting amazing early deals on bestselling Amazon beauty products you can shop today.
Amazon Prime Day only comes around twice a year in July and October, so this season’s sale will likely be your last chance to snag discounts on viral TikTok beauty products you won’t see during Black Friday Sales and restock on vanity essentials like makeup remover wipes, makeup brush sets, or travel makeup bags. It’ll also be a great time to take advantage of price drops on moisturizers for dry, sensitive skin, face exfoliators, and hydrating serums to refresh your skin care routine for fall and winter.
WWD Shop editors have been sifting through early Amazon Prime Day beauty deals and selected the best markdowns across makeup, skin care, hair care, and more you can shop now. Ahead of the event, make sure that your Amazon Prime membership is active so you can enjoy all the Prime Day fashion deals and beauty savings, plus perks Prime Big Deal Days has to offer. If you are not a Prime member, you can sign up for a free 30-day free trial that’ll carry you through the event and grant you access to all the limited-time sales.
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Top 15 Early Prime Day Beaty Deals
CosRx Snail Mucin 96% Power Repairing Essence
Editor testing and review notes: “CosRx snail mucin essence feels like a lightweight gel on your skin, and dries down to a dewy finish that made my complexion look hydrated and feel silky. After two weeks of testing, I’ve noticed less redness and a subtle plumping effect that’s smoothed fine lines, particularly on my forehead.” — WWD Shop Senior Beauty & Lifestyle Commerce Editor Claire Sullivan
Price upon publish date of this article: $14.99
Kitsch Satin Heatless Curling Set
Editor testing and review notes: “The hype is real with this product. As someone who regularly styles their hair, and is focused on healing my tired, color-treated mane, I will never go without this sleep-in rod. It takes me about five minutes to twist my hair around it and it’s so comfortable that doesn’t interfere with my essential beauty sleep. I find it works best on dry hair, though the satin rod works great on damp strands too, as it won’t absorb any moisture, and, in a handful of hours, results in a genuinley healthy shine.” — WWD Shop Commerce Writer and Producer Olivia Cigliano
Price upon publish date of this article: $15.98
Grace & Stella Under Eye Masks
If you struggle with dark circles, these celeb-loved eye masks are your ticket to a bright-eyed-and-bushy-tailed glow. They work to hydrate and rejuvenate delicate skin with sea moss, niacinamide, hyaluronic acid, glycerin, and rosemary leaf extract.
Price upon publish date of this article: $13.77
Wavytalk Pro Thermal Brush
Editor testing and review notes: “The Wavytalk Thermal Brush sold me. It actually fills a gap in my hair styling tools rotation, where it can create an instant blowout on air-dried hair (my preferred method of hair drying) or quickly reshape my curtain bangs. And, with a simple twist of the wrist, it can even make a full head of voluminous ringlets that last all day. I can tell this will be a secret weapon for travel when I’ll need just one, simple tool to refresh my strands.” — Cigliano
Price upon publish date of this article: $39.97
L’Oréal Paris Voluminous Panorama Volumizing and Lengthening Mascara
Amazon’s Choice
6K+ bought in past month
Editor testing and review notes: “The L’Oréal Paris Voluminous Panorama Mascara wand successfully combed product from root to tip, resulting in a pretty wispy effect that effectively transformed my eyes without appearing overly dramatic or overdone. I found it easy to flare the outer corners of my lash line for a flattering cat-eye effect and noticed zero flakes or smudges after a long day at the office and a post-work fitness class. The formula also effortlessly melted away with just a simple face wash.” — Cigliano
Price upon publish date of this article: $10.66
Heeta Hair Scalp Massager 2 Pack
Amazon’s Choice
4K+ bought in past month
Editor testing and review notes: “This top-selling scalp massager is a shower routine game-changer. I love how well it lathers shampoo into my scalp — and the massage feels so good after a long day. Plus, I don’t have to worry about ruining my manicure.” — Sullivan
Price upon publish date of this article: $6.29
Neutrogena Hydro Boost Hyaluronic Acid Hydrating Water Gel Moisturizer
Editor testing and review notes: “This moisturizer gives my skin an instant boost of hydration. It absorbs so quickly and makes for an ideal makeup base in the mornings — and is especially lightweight in hot weather. I love applying it fresh out of the shower after applying a face serum.” — Cigliano
Price upon publish date of this article: $13.48
L’Oréal Paris Makeup True Match Lumi Glotion
Editor testing and review notes: “If you love to start your makeup routine with a gleaming base, this lotion is a foolproof choice. It’s budget friendly but delivers an identical result to some of the more expensive options on the market. I’ll wear it on bare skin for a little radiance during the summer, and under makeup during wintertime to make my skin look less dull.” — Sullivan
Price upon publish date of this article: $13.98
Eos Shea Better Body Lotion
Amazon’s Choice
100K+ bought in past month
Editor testing and review notes: “I have generally tough skin, but for some reason, the skin on my legs is especially sensitive. This body lotion caused zero irritation. It glides on and absorbs so smoothly, and even acts as a great base for applying self tanner on top. It’s a great value for the price — I’ve used it for over two months and I still have plenty of product left to enjoy.” — Cigliano
Price upon publish date of this article: $8.69
Hero Cosmetics Mighty Patch The Original Pimple Patch
Editor testing and review notes: “Mighty Patch Original patches have duct tape-caliber sticking power. I have dry skin, so I’m always layering on face serums and moisturizers before bed — these stickers stay put, even on top of those skin care products. They’re peerless for purging whiteheads.” — Sullivan
Price upon publish date of this article: $17.99
Ouai Fine Shampoo + Conditioner Set
Editor testing and review notes: “This dynamic duo simply pumps up the volume and hydrates my hair without making it look greasy by midday. It’s an incredible value for what it delivers. If you have fine hair and have yet to see what all the Ouai buzz is about, start with this set.” — Cigliano
Price upon publish date of this article: $59
EltaMD UV Daily Broad Spectrum Sunscreen
Editor testing and review notes: “This is a daily staple in my skin care routine and I never leave the house without slathering it all over my face, neck and tops of my hands.” — Sullivan
Price upon publish date of this article: $37
Samnyte Hair Wax Stick
Editor testing and review notes: “When I first dabbled in the slicked-back ponytail look, this stick was my training wheels — it’s mess-free to apply and practically glues down the flyaways my naturally curly hair gets around my temples. And even after trying pomades and oils that go for $30 or more, I still find myself coming back to this budget-friendly stick. It doesn’t leave white specks in its wake and ensures my hair won’t budge, even in gusty weather.” — Sullivan
Price upon publish date of this article: $7.99
Maybelline Lifter Gloss
3K+ bought in past month
Editor testing and review notes: “Maybelline’s Lifter Gloss in shade Moon (shown) is my favorite lip product right now. It’s a nude pink that gives my smile some oomph. The chubby doe foot makes it easy to apply without a mirror, and the chunky tube makes it easy to find in my cluttered bag.” — Sullivan
Price upon publish date of this article: $8.98
Biodance Bio-Collagen Real Deep Mask
Amazon’s Choice
100K+ bought in past month
Editor testing and review notes: “Hello hydration! I always thought all sheet masks basically work the same, that is, until I tried Biodance’s. It leaves my skin supple and soft, and even makes it look plumper. When I use this mask before bed, I wake up with the most beautiful glowing skin.” — Cigliano
Price upon publish date of this article: $16.50
What is Amazon Prime Big Deal Days?
Amazon Prime Big Deal Days refers to the fall installment of Amazon Prime Day, with the first typically occurring in July. This year, Amazon Prime Big Deal Days 2024 will occur on October 8 and 9 for just 48 hours. The exciting event always promises an incredible amount of flash deals on beauty goodies, home essentials, seasonal fashion must-haves, tech devices, and practically everything under the sun. Amazon Prime Day only occurs twice per year, so it will not return until next summer. That means that it’s your last chance to snag Black Friday-level discounts on top-rated beauty products you won’t find anywhere else. Blink and you’ll miss it — trust us, you don’t want to skip these deals.
Do I Need To Be a Prime Member To Shop Amazon Prime Big Deal Days?
Yes, you must be an Amazon Prime member to enjoy all the deals and perks Amazon Prime Big Deal Days has to offer. Amazon Prime Day beauty deals are only available to Prime members, on top of the same year-round Prime perks like two-day shipping, free or discounted delivery fees, and free order pickups at local Amazon lockers. If you’ve been considering signing up, now’s the best time to do so if you want to shop the final Prime Day shopping extravaganza of the year. Sign up for a free Amazon Prime trial here — it lasts for 30 days from the day you submit the form, so you’ll be all set to shop on October 8 and 9.
What Beauty Deals to Expect from Amazon Prime Big Deal Days
You can look forward to an overwhelming amount of beauty deals in just a few weeks. Although we don’t know exactly what will be on sale this October, we can certainly look to the past for signs of the future. During the July installment of Amazon Prime Day 2024, WWD Shop editors were adding cult-favorite prestige products to our e-carts, like the Sol de Janeiro Brazilian Bum Bum Cream, Dyson Airstrait, Elizabeth Arden Eight Hour Cream, and Laneige Lip Sleeping Mask. Famous TikTok beauty products that have become editor holy grails like Kitsch’s Satin Heatless Curling Set, Wavytalk’s Thermal Brush, L’Oreal Paris’s Makeup True Match Lumi Glotion, and CosRx’s Snail Mucin 96% Power Repairing Essence were all included in the sales up to 60 percent off — all of which are already marked down ahead of the event, so they’ll likely see steeper price drops soon.
We’re hoping that Amazon Prime Big Deal Days 2024 will home in on winter and holiday beauty, too, and offer discounts across hydrating skin care, makeup gift sets, prestige foundations and drugstore foundations, and sunscreens to wear under makeup (just because it’s cold, doesn’t mean you have an excuse to skip SPF!). We’re also crossing our fingers that there will be rare sales on products from our favorite brands, like the best E.l.f. beauty products, Clinique must-haves, and Noble Panacea skin care.
Smart Ways to Shop Amazon Prime Big Deal Days 2024
There will be hundreds of deals up for grabs during Prime Big Deal Days, so it’s always a good idea to go into the event with a game plan. Consider these savvy shopping tips before you jump into your shopping spree:
- Become an Amazon Prime member: If you want to shop all the limited-time deals, you’ll need a Prime Membership first. If you are not already sign up, you can enroll in a free trial here. Signing up now will ensure that you have access to all the sales and perks (and you won’t have to pay the monthly fee until the 30 day trial ends!) .
- Set deal notifications: If you’re not sure whether a product you’re eyeing will be on sale, you can sign up for notifications that’ll let you know as soon as its price drops. First, create a Wish List in your Amazon account by opening the Amazon app and tapping the “Wish List” icon. Then, select “Create a List,” tap “Settings,” go to “Notifications” and turn on the “Deals” option. Then, select your desired product and “Watch This Deal.”
- Check for verified sellers: It’s important to make sure you’re shopping from a verified storefront to avoid purchasing counterfeit or expired products. To to this, look at the “sold by” section on a product page and check to see if it says “Amazon” or the brand’s name. Also, if an Amazon is available for Prime Shipping, has an Amazon Choice badge, or has been featured on an Amazon storefront, the product is likely a vetted Amazon market partner.
- Shop Amazon’s storefronts: Amazon storefronts are a great way to shop curated product recommendations from the e-tailer and influencers you follow online (like Alix Earle). Amazon provides amazing storefronts for Premium Beauty, Professional Beauty, Climate Pledge Friendly, and Internet Famous beauty products, as well as The Amazon Luxury Store that offers prestige beauty brands.
- Sort deals by Amazon bestsellers: Amazon bestsellers are always a safe bet. You can browse the bestsellers in beauty and personal products page and filter product types by makeup, skin care, hair care in more to find new discoveries to add to your rroutine.
- Don’t hesitate on a good lightning deal: Prime Big Deal Days only lasts 48 hours, so you certainly don’t want to miss any steals. However, Amazon offers lighting deals year-round, which are usually only up for grabs for mere hours. These special offers often entail discounts on a single item while supplies last. To monitor flash deals, view the Today’s Deals page and jump on anything that sparks your eye.
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Meet the Author
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. She’s reported several installments of Amazon Prime Day at WWD and will continue to update this extensive shopping guide for the best Amazon Prime Day beauty deals throughout the shopping event.
Source: Shop – wwd.com
