Air France Made a Fragrance With Baccarat Rouge Perfumer Francis Kurkdjian

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When the fashion world’s front-row patrons, Francophiles and aroma lovers say “Au Revoir” with enthusiasm as they prepare to depart from the City of Lights, they fly with Air France. I’m sure it is. Starting today, January 15th, travelers will be able to breathe in the refreshing scent of AF001. AF001 is a new fragrance developed by Francis Kurkdjian, master perfumer and artistic director of Maison Francis Kurkdjian, and will grace select Air France lounges and the La Première Suite in Paris. Charles de Gaulle airport.

Two years later, the noses behind the popular Baccarat Rouge 540 have perfected a new formula that takes Air France passengers on an olfactory journey with notes of jasmine, rose, musk and mimosa. It conveys feelings of lightness, radiant vibrancy, and tranquility. If you’ve ever flown, you know that the latter part is certainly useful!). That’s the name, the flight number. Air France’s iconic Concorde flight between New York and Paris in the 1970swhich alludes to the airline’s rich history.

Given this fragrance’s close association with France, and especially the French capital, it is no surprise that Air France took on the task of capturing the ephemeral and hard-to-describe je ne sais quoi of the French lifestyle and putting it into a bottle.・It is natural that Kurkdjian was chosen. . After all, Kurkjian was born in Paris to Armenian parents and attended perfume school in Versailles in the ’90s. His contributions to the world of luxury perfumery include the development of a number of signature scents for major fashion houses (Jean Paul Gaultier’s Le Male, Burberry Her) and his appointment as Perfume Creation Director at Parfums Christian Dior in 2021. This includes: There, Kurkdjian created the new Dior L’. Or de J’adore in 2023. Adding a partnership with Air France to his list of accomplishments is just one more reason to check out this master perfumer’s work (and add the best women’s perfumes to your shopping cart).

Kurkdjian said of AF001 in an Air France press release: “The inspiration for creating this light, fresh and comforting home fragrance was the illusion of a ray of sunlight hitting the wing of an airplane.”

Even if you aren’t planning a trip to Paris yet. do If you have a vacation written on your calendar, your next best bet may be to take advantage of Maison Francis Kurkdjian’s travel-sized fragrance bottles. The bottle can be found in the brand’s fragrance wardrobe for her and for him, as well as in Globe-Trotter Gold. Travel spray case. The fragrance set includes 0.4 oz versions of the perfumer’s best-selling scents, including Baccarat Rouge 540, as well as Oud Satin Mood Eau de Parfum and Grand Soir Eau de Parfum, making a total of eight popular collections ). , the travel case is designed to hold just one of these TSA-compatible bottles and features a magnetic closure for easy access.

To truly enjoy Kurkdjian’s latest masterpiece, AF001, there is one simple method we recommend. Arrive early at CDG Airport for your flight home and prepare to unwind in luxurious scented bliss before takeoff.

Shop Maison Francis Kurkdjian Travel Size Fragrances

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Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on trending fashion products and new beauty products.