Finally, a partnership that really makes sense: singer and entertainer FKA Twigs has one of the most athletic physiques in the industry. She takes incredible care of her figure and understands the importance of the right shoes and sportswear to maintain a toned figure. But now she’s bringing her expertise into the design world: FKA Twigs has been named ON’s new Creative Partner.
ON is a brand specialized in producing high-performance sportswear for women and men. Its popularity continues to grow thanks to its innovative creativity. Born in the Swiss Alps, On is becoming extremely famous for developing running shoes with the first patented cushioning system that activates only when needed when landing.
Now, they are ready to continue introducing new methods, ideas, and concepts to the industry. And they have brought in FKA Twigs to help infuse the brand with a fresh approach and perspective. They excitedly announced their partnership with FKA Twigs on social media platform Instagram. In a nutshell,
“We’re excited to introduce FKA TWIGS as our new creative partner and collaborator on our upcoming workout collection. Stay tuned for more details on our partnership. Welcome to the team, twigs.”
FKA Twigs has been named the new creative partner of athletic footwear and apparel company ON
But what about Twigs herself? How does she feel about taking on this new challenge and project? Well, she’s in the joy of fashion right now. She explained what she loves most about being part of the ON creative team, as well as why she trains and works out so hard. She explains:
“I’m just happy to be here and collaborate. That’s the highlight. For me, actually building it is the highlight in itself.”
I really respect the craft and I really respect the design, and for me training is like part of making a personal contract with my body and feeling good.
I feel really, really beautiful when I’m working out, but it’s like beauty from the inside out and has nothing to do with how I look on the outside.”
That’s great. FKA Twigs is incredibly creative, from her songs to her music videos, so we’re sure she’ll design something amazing in collaboration with ON.
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