Learning how to live a creative life is not about inspiration waiting for a strike, but about actively cultivating it. Creativity is not an unusual gift reserved for a lucky few. These muscles strengthen when used. But in the world of Infinite Scroll And it’s easy to fall into a repetitive aesthetic (-core trends, we see you), passive consumption.
However, true inspiration exists beyond algorithms. It can be found in the texture of the fabric swatches, unexpected notes of new wines, or the way music changes the space. The art of attention, seeking, sensing and fully involved in the world, promotes originality. And for Julian Fraser, founder of Dialogue NYCa digital brand marketing consulting company, it is the foundation of both her personal and professional life.
How to Live a Creative Life: Simple Habits for Everyday Inspiration
Julian has built a career helping brands get attention in an increasingly distracted world. But her approach to creativity is not just marketing, but her way of life. She believes that in order to create meaningful work, we need to move away from the noise, regain time, and shape inputs that intentionally inspire us. Creativity is a practice that requires both boundaries and curiosity. From clearing the phone in the evening to designing my daughter’s nursery offline references to fully designing it, everything follows the intention. Because when we allow us to explore beyond trends, we completely create space for our own ideas.
Whether you are trying to inject more creativity into your career, your home, or your everyday ritual, my conversation with Julian slowly slows down you in unexpected places, It offers an attractive case to pay attention and inspire.
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Julian Fraser
Julianne Fraser is Dialogue New, an influencer marketing agency known for developing impactful influencer strategies and creative dialogues for luxury and lifestyle brands such as Sakara Life, Brooklinen, Seed, Harry’s and Shiseido He is the founder and CEO of York. Julian lives in Williamsburg with her husband, Robinson, daughter, Navy and June.
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How do you define creativity as a daily practice? What made you adopt this philosophy?
Passage from Rick Rubin Creative acts Stuck with me:
“Life as an artist is practice. You are or not in practice.”
He emphasizes the importance of curating our cultural palette by immersing ourselves in experiences that refine our senses. For example, this month I chose a new fabric for my sofa Feeling Each sample [of] Kavdrat/Raf Simons collection, i taste Three new wines curated by the Depanneur Wine Club, I spent an afternoon in the OJAS listening room at USM and lost myself listening Recording an unparalleled sound system. These offline moments sparked new creativity within me.
If the only reference point we have is the homogenous echo chamber of social media, our inspiration will certainly drain. By seeking inspiration offline, we can emerge more creatively and inspire others online.
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In a digital distraction-filled world, how do you get through the noise to promote deeper, more meaningful connections, both online and offline?
You must regain social algorithms, curate feeds, manage habits and promote creativity. I’ve been slowly watching the fashions become homogenous and make-up style. Cookie Cutter Home Design, Cut and Paste Recipes are a huge number of identities driven by powerful and addictive algorithms.
Mindless scrolling is causing great damage to our creativity. It’s too easy to fall prey to the social media echo chamber. When I get home from work, I put my phone away and do my best to be completely present with my family. Whether you’re creatively plated new dinner recipes, having tea time with toddlers, or turning through the design magazine with wine if you’re sleeping, it helps me stay creativity. It is clearly defined between “online” and “off”. .
Collaboration is essential to my creativity.
I also recall the power of community and connection as I navigate the turbulent start of the year. Every time I feel creatively stuck, I schedule lots of coffee and lunch. Each meeting feels like an instant shot of energy, sparking new ideas and opportunities for me to consider. Collaboration is essential to my creativity.
What advice would you give to anyone looking to make creativity a core part of their lifestyle in 2025?
Boundaries are essential to maintaining creativity. For example, when designing my daughter’s nursery, I challenged me to draw inspiration only from offline sources. It was a really fun challenge. I watched an old movie, flipped through milk magazines and took notes from my French in-laws. I resisted social media algorithms and dreamed of something truly unique: a quirky vision of hot pink and fiery red. With my vision in mind, I turned to Pinterest and Instagram to find promising artists to make my vision come true. I controlled my use of social media, but not the other way around.
Another way to challenge yourself with creative boundaries might be to try recipes that have been passed down from past generations, rather than those found on Instagram or BonAppétit. You can go “shop” in your wardrobe and imagine new clothes wearing existing clothes. You can connect your phone in another room at night. Instead of scrolling with your heart, you can fall asleep to some amazing books and magazines. Make boundaries a fun challenge, not a punishment!
Dialogue NYC focuses on helping people establish their presence in spaces where they are paying attention. What lessons can you learn from your work to apply to your life and be more intentional?
I think my success as a marketer comes from my ability to blend creativity and strategy in everything I do. During Covid Condements, I spent hours staring at the screen and realising my creativity was declining. My husband convinced me to sign up for a 3-week intensive French cuisine course at Ferrandi, Paris. As an online marketing expert, I realized how important it is for my team and I to seek inspiration offline.
Our best digital campaigns are formed with references from film, art, literature, music, dance, cuisine and nature.
After enveloping the course filled with personal inspiration and passion, I decided to implement a monthly “creative morning” for my team in the dialogue. Whether you’re reading it for a morning matinee, I recommend seeking inspiration offline New York Times From front to back. The only rule is that they have to leave their phones at home. It’s incredible to see the unique ideas that formed after one of the mornings in team brainstorming.
It is clear that influencer marketing is at a creativity crisis. By protecting and prioritizing creativity in our work, we break through social noise and inspire others. We are creative in some way, regardless of our work. My brother is an engineer and a talented music producer. One of my best friends is the managing director of a hedge fund and also has incredible eyes on interior design. If we cultivate the creativity that is within us all, we will definitely lead a life of fulfilling and inspiration.
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Can you share your time by moving away from the digital world and leading to your creative thinking breakthrough? How did that experience shape your approach to your work?
Creativity is a core value in my family. My husband has a branding background and we share a combination of passion for interior design, fashion, food and travel. Together, we challenge each other to watch all Oscar-nominated films each season, host a four-course dinner party for friends, and browse the interior design concept shop Whether or not, we are looking for offline inspiration.
This collaborative passion has also permeated the way they raise their two daughters. Having a 3-year-old toddler at home challenged me to unleash the horns of my imagination that I hadn’t touched in decades. My daughter’s infinite imagination gives me great inspiration, so I leaned over it. You can lena a fairy tale princess at bedtime, stage a professional test kitchen at dinner, and navigate underwater adventures when bathing. My time with girls encouraged a playful approach to my work and forced me to think outside the expected box.
How do you think the role of creativity will evolve in the future, both in personal and professional spaces, especially in a world where mindfulness and intentional life is valued?
I often thought about how my hobby and passion could turn into side hustles. During Covid, we provided interior design consulting to a small number of clients. We have considered starting a dinner series with tickets. But I quickly realized that my hobby should be exactly as it is. Other than my work that sparks my fire and inspires me to do more creative and intentional work in dialogue. I think it’s essential to balance work and play and remind yourself to protect the parts of your life that you simply do for fun.
Source: Camille Styles – camillestyles.com