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GenZStyle > Blog > Lifestyle > An Expert Guide to Makeup in your 40s by Bobbi Brown
Lifestyle

An Expert Guide to Makeup in your 40s by Bobbi Brown

GenZStyle
Last updated: June 5, 2025 8:17 am
By GenZStyle
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An Expert Guide to Makeup in your 40s by Bobbi Brown
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If you purchase a product through the links in this article, you may receive a portion of the sale.

There’s no stopping to think about the “Sephora Kid” phenomenon, where Preteens buys anti-aging creams and retinol. At first glance, it seems ridiculous. But we live in a culture that tells women that our power lies within our beauty. And treat its beauty as if it had an expiration date. At any age, learning the idea that showing signs of aging is essentially “bad” requires a lot of effort. Especially when you are trying to find the balance between wanting the best look and feel and being confident in your skin no matter what. After all, the key to makeup 40sor at any age, you’re learning how to bring out a natural glow.

“Most women, regardless of age, don’t want to be overly composed.” Bobby BrownMakeup Artists and Founders The beauty of Jones Road. “They want to look like themselves on the best day. When women feel good on their skin and know that they look the best, she is confident and happy. In my experience, the two best beauty products you can have are confidence and happiness.”

Read Brown’s expert advice on how to be confident in your skin, with or without makeup.

Special Images from a Morning Up Call with Cat Sadler.


Read our interview with Molly Sims.

A guide to shining in your 40s

How do you navigate your relationship with your beauty as you age? Some of it turns to deep reflection and the wisdom of the women who came before you. Some of it is also nome by redefining the meaning of aging to you as your life changes and your hormones change too.

“I think we need to embrace all ages, flaws, and everyone,” Brown says. Armed with knowledge of how your skin changes, especially as you enter and navigate your forties, you can clearly see the journey of aging and actively tackle the meaning of caring for yourself both inside and outside.

Brown’s advice reminds us that beauty is not just about how we look, but how we feel. Especially as we age, beauty is fostering rituals that help us live as our best selves, paying for how we appear in the world.

How does your skin change in your 40s?

Our skin changes all the time. Depending on the quality of your sleep, the stress, or the glass of wine you ate at dinner, your skin is always a fluid living organism. “When I look in the mirror and look really tired, or when my skin looks dull, the first thing I do is to check for myself what I’m eating and drinking,” says Brown. “I start monitoring my sleep habits. If I look tired, it’s probably because I’m tired and dehydrated.”

Our skin becomes less resilient with age and more difficult to bounce back. Brown says, “As you get older, your skin naturally drys out. You start to lose collagen and elasticity. And one day, your skin may look dull and radiant.” Next, the appearance of your skin affects the appearance of your makeup.

What products do you want to enhance your shine rather than covering them?

The selected product can interfere or support the skin. Audit your makeup to ensure that all products contain nutrients that enhance the natural glow of your skin. “Make sure you’re using makeup that adds moisture to your skin,” says Brown.

Another tip from Brown: “Skip the foundation of a heavy cover and look for something lighter. Traditional makeup can look powdery and cakey on dry skin and sink into thin lines,” she says.

Thanks to the new market for multitasking makeup products, you don’t have to choose to nourish your skin and master a comfortable makeup routine. Brown’s favorite? “I love multitasking products, both skincare and makeup. That’s why Miracle Balm is my number one go-to product I use every day.”

What makes a good makeup routine for your 40s?

“When I’m older, I wear less makeup than ever,” says Brown. “I don’t want to feel overly structured. I just want a quick, easy routine that will make me look good right away.”

Who else can be involved?

From morning routines to makeup routines, leaning on rituals is making life easier. Channel the confidence and self-knowledge you gained as you age into every field of your life, including an approach to beauty. Even if you hear about beauty as you get older, makeup in your 40s doesn’t have to be stressful. It can give you energy.

This is the brown routine for your 40s make-up:

Step 1: Moisturize and protect

The first step in your makeup routine should be proper skin preparation. This becomes more important with age. Skin care needs to make up for the difference as our skin’s natural resilience is decreasing.

Collagen and elastin products are useful Replenish our declining reserves and then replenish ingredients like preventive materials AntiOxidants and sunscreens help us to make sure we are not acceleration Our natural aging.

“Your makeup routine should always start with sunscreen, even in the winter, every day,” says Brown. “Sunscreen is non-negotiable and should be the last step in your skincare routine before putting on makeup.”

Step 2: Colorful Coverage

We associate a shining, shining complexion with young people. But in reality, it’s more about how you treat your skin than how old you are. The best steps of clear and accidental skin start with your lifestyle. Get a particularly beautiful sleep.

However, light coverage products can help fill the gap. Brown said, “We recommend finding a signature light product that provides the right amount of coverage, tint, and moisture to provide the right amount of coverage, tint, and moisture.

Step 3: Lightly hide it

Makeup for people in their 40s is to wear a light touch. This means reconciliation with imperfections that can peek. So, rather than simply using concealer products strategically to add light to your face, rather than forcing yourself to hide all the so-called “defects.”

Pro Tip: Using your fingertips rather than a brush will give you a more seamless blend.

Brown likes concealer pencils, but a good, light cream is a great help. Her tip: “Hide a dark circle under your eyes and neutralize any redness that may be around your nose or cheeks.”

Finish with light powder bushes to prevent shine. Brown recommends “quickly dusting of tinted face powder, simply avoiding skin tones instantly.”

Step 4: Add color

To establish signature makeup for your 40s, know what your essentials are. What makes you feel most confident? Red lips? Bold eyes? Cleansing your blush? Instead of doing it all, match it with your signature accent. That’s the definition of chic.

“Try a multitasking hues like miracle balm that can be used as both blush and lip colour,” says Brown. “Finally, add a coat or two to your mascara. You’re done. If you have any extras, use eyeliner to line up the eyelashes above.”

Contents
A guide to shining in your 40sHow does your skin change in your 40s?What products do you want to enhance your shine rather than covering them?What makes a good makeup routine for your 40s?Step 1: Moisturize and protectStep 2: Colorful CoverageStep 3: Lightly hide itStep 4: Add color

Source: Camille Styles – camillestyles.com

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