What started as a blink-and-you’ll-miss-it costume moment has become one of the most coveted TV fashions in recent memory.
fan of fierce rivalrythe buzzy Canadian series about two rival hockey players whose on-ice tension gives way to romance, had me hooked for weeks on Shane Hollander’s fluffy white Team Canada Fleece. Now, that commitment is officially bearing fruit. jacket, easy to dub fleeceis created in collaboration with a Toronto-based apparel label. province of canada Accent Aig Entertainment, the production company of the series.
This announcement was made with the fandom in mind. A short four-word statement, “Release the Fleece,” was all that was needed to be shared online to energize social feeds. There is no teaser trailer. No countdown clock. It was instantly recognized by viewers who knew exactly what was promised.
Costumes that go beyond goods
Before too fierce rivalry When it was first unveiled in late November, official merchandise had already begun circulating, including cheeky jerseys tied to the fictional MLH (Major League Hockey) team. But none of these items sparked the same reaction as the fleece Shane wore on stage at the 2014 Sochi Olympics.
The design itself is simple. Red maple leaves flow down the sleeves of his white fleece jacket, and “Canada” is stamped on the back in collegiate style letters. Still, fans quickly figured it out. A petition calling for an official release has since garnered more than 6,000 signatures, while others took matters into their own hands by creating DIY versions or scouting out similar styles from Olympic-adjacent brands for Milan and Cortina.
How the collaboration came about
The Canadian state’s involvement was not part of a long-term development, but rather a well-timed gesture.
“We noticed a conversation happening online around The Fleece and shared the post as a way to raise the bar. fierce rivalry The team was still looking for partners,” said Jeremy Watt, co-founder of Canada Ministry. GQ By email. “I also sent a DM to Hannah. [Puley]She is the show’s costume designer, and she took to Instagram to let her know that she would be happy to help if needed. ”
Pulley, who created the series’ original fleece, passed Watt’s information on to co-creator Brendan Brady. Brady was already familiar with the brand, which manufactures all its products entirely in Canada. The conversation quickly ensued.
“It quickly became clear that we were aligned on what this project would look like,” Watt said, noting that working with a Canadian company was a priority for the show’s creators.
What fans can expect
The official release date and price have not been announced yet, but province of canada 10% of the revenue from has been confirmed. fleece will be donated to LGBTQ+ charities, details to be revealed at a later date. A teaser image on the brand’s website suggests that the final product will closely mirror the on-screen original, a detail that could be very important to hardcore fans.
Pulley has his own theory as to why this jacket resonated so well.
“There’s something about the simplicity of the design that most people find really accessible,” she said in a recent interview with CBC. “It’s really gender-neutral. It’s not super trendy. It’s very cozy and wearable and very Canadian.”
For a show built on chemistry, tension, and intimacy, it’s fitting that some of its most beloved fashion items are rooted in comfort and now community.
Source: Gayety – gayety.com
