Running at Cosmo Activation’s vibrant Absolut House from 5:30pm to 7:30pm, the event was a curated, immersive experience that blends music, fashion, cocktails and celebrity culture. True to the form, the Hilton entrance was unexpected, but it was undeniably memorable as he stepped into the back of the DJ booth and raised a chilled “Absolute Sliving Cosmo” to toast the start of the festival season.
Matt Rogers will begin Coachella at Cosmo’s Absolute House on Friday, April 11th. Photo credit: Marissa Joy
“I’ve always loved Coachella and I love my fans. Bringing them into this wild, creative world that I built with Absolute is a moment of sliving like this,” Hilton said. “We created this space to celebrate fun, freedom and intense atmosphere. Infinite icon. ”
The surprise appearance was more than just a solo act. Hilton, whose hip-hop legend has been shortened, joined the opportunity to add some cool amounts of West Coast on an already star-studded night. Their joint presence was mixed with fans, posing for selfies, dancing in what was called the “sliving room,” a specially designed space within the venue.
Vas J Morgan and Dylan Mulvaney will launch Coachella at Absolut House in Cosmo on Friday, April 11th. Photo credit: Marissa Joy
Hilton, who became Absolute’s “partner partner” earlier this year, played a key role in co-creating the event. Cosmo’s Absolute House was more than just a party. It reflected Hilton’s personal aesthetic, blending modern glam with nostalgic pop culture references. The venue featured a variety of absolute cocktails, photo-enabled installations and a vast bar offering interactive spaces for guests to relax, connect and celebrate.
“Paris has been an incredible partner in making this vision come to fruition,” said an Absolute spokesman. “The Cosmo House is about celebrating the creativity and personality of our community, and no one has a better embodiment than Paris Hilton.”
Guest list reads like anyone in pop culture featuring digital creators, music icons and Hollywood’s favorite blends. Among the attendees were actor and comedian Matt Rogers, Tiktok Starr, activist Dylan Mulbany, cultural commentator Tefi Pesoa, reality television personality Shane Shay and Brock Davis, music producer Blake Holstman, actress Emma Roberts and media personality VAS J Morgan.
Paris Hilton will kick off Coachella at Cosmo’s Absolute House on Friday, April 11th. Photo credit: Ashley Osborne
Each guest served with a curated cocktail made with Absolute Vodka, including Signature Sliving Cosmo. The drink is very similar to the event itself and reflects the brand’s spirit of mixing culture, community and creativity. Many participants were seen raising glasses for festive toast and capturing the moments with selfies, often with Hilton himself.
Social media lit up as candid moments from the Hilton DJ set began to spread. Fans and influencers praised the event’s detailed decoration, charming atmosphere, and of course the appearance of surprising celebrities.
“This is everything about Coachella,” guest Matt Rogers said. “I think you’re just going to a brand party. And all of a sudden, Paris Hilton is DJing next to him too short. It’s camp. It’s iconic. It’s pure joy.”
Cultural critic and digital personality Tefi Pessoa has been added to the spirit of the night with her own insightful comments and glamour fashion brand. “It’s a space where everyone is welcome and celebrated. Plus, the cocktails are top notch,” she said.
Cosmo’s Absolute House was designed not only as a party, but as a platform for brand storytelling. Each room and installation reflects themes of empowerment, personality and connection. All values are closely matched to both the Hilton persona and Absolute brand.
The event has also doubled as a soft launch for Hilton Infinite Icon Remix EPshe previewed during the set. Although full track details have not been released yet, participants were treated to samples of remixed versions of her previous works, along with fresh club-responsive beats suggesting a more electronic and high-energy direction.
“I work with some great producers and collaborators. Infinite iconand I can’t wait for the world to hear it,” Hilton said. “This is just the beginning of an incredible summer.”
While Coachella Grounds lacks a dazzling experience, the Absolut House of Cosmo stood out as evidence of the power of celebrity collaboration. As Hilton takes the helm, revitalization can become a place where nostalgia meets innovation, and the surprises like live DJ sets with hip-hop legends can turn into an already unforgettable night.
As festival attendees watch the rest of the weekend, many agreed that Cosmo’s home had set the bar high for the potential brand experience at Coachella. And with Hilton’s new music on the horizon and her ongoing role with Absolute, fans can expect even more sliving surprises in the coming months.
Source: Gayety – gayety.co
