Doja Cat is back in her trolling days, and this time her target is Sidney Sweeney’s rather debated American Eagle Campaign. The rapper and pop provocateur recently posted a video of Tiktok in a Sweeney commercial.
In the current virus clip, Doja Cat mimics the scripts of the ads almost word-by-word, but with a twist. Using a dramatic Southern accent, she said:
“The genes are passed on from parents to offspring, often determining characteristics such as hair color, personality, and even eye color… my jeans are blue.”
That last word, “Blue,” is portrayed as “Bree,” driving the parody home, encouraging viewers to laugh equally and cry. Doja confirmed in the video description that her pronunciation was completely intentional.
Ads that caused everything
In the original American Eagle ad, Sweeney is known for her role A sense of happinessIt is shown relaxing on the sofa and buttoning up the jeans while gently delivering the same lines. The ad ends with the narrator declaring, “Sidney Sweeney has great jeans.”
Another ad for the campaign goes a step further. Sweeney is seen passing a sign that says, “Sydney Sweeney has great genes,” which is changed to say “jeans.” Critics pointed to a less subtle pun and its potentially unstable implications.
The campaign quickly caught Flak online to play with languages related to eugenics, an outdated and dangerous pseudo-science that some people falsely claim to be genetically superior to others. Blowback has led American Eagle to quietly remove some of their campaign content from the platform.
Doja’s Tiktok: Satire or Shade?
A parody of Doja Cat, which has earned over 22 million views and counted, adds fuel to the ongoing rebound. While many fans praised her for thwarting the campaign of tone ear creases, others questioned whether she was the right person to throw stones given her own history of internet controversy.
Still, this moment reminded the fans of the artist’s razor-like razor-like wit and unpredictable humor. Whether the video is pure joke, critique, or a mix of both, it clearly resonates.
Neither Sweeney nor American Eagle publicly responded to Dojacat’s take.
The internet responds
Fans and critics are ringing alike across Tiktok, X and Instagram. Some people call Doja’s video to marketing missteps “the perfect response.” Others are more skeptical, suggesting that her motivation may be less about stirring the pot, rather than about social commentary.
Regardless of intention, the Doja Cat parodies have become the latest obsession on the internet, another example of whether some words (or Blee) can snowball into cultural critique.
Source: Gayety – gayety.com
