Democratic National Committee launches six-figure ad buys LGBTQ+ Launched national publications and first campaign targeting this community.
The “I Will Vote” campaign aims to appeal to LGBTQ+ voters in presidential battleground states and in House and Senate races across the country. Launching on Friday, it will initially include 16 publications, but more will be added each week. According to a press release from the DNC, it is expected to reach 1 million voters in the first week alone.
“This historic investment by the Democratic Party aims to respond to voters where they are, recognizing that the LGBTQ+ community is a large and diverse voting bloc that we do not take for granted. “DNC Chair Jamie Harrison said in a statement. “With our fundamental freedoms to be who we are and to love who we love on the ballot this November, we are empowering the diverse members of the LGBTQ+ community to make their voices heard. In this fragmented media environment, we are speaking to people through trusted platforms to make it easy for the LGBTQ+ community and others to check when, where and how they can check their voter registration status. We know we need to be smart about how we reach voters. We know Democrats are doing everything they can to win this election and we need to increase turnout. By incorporating a diverse coalition of voters wherever we are, we can elect Democrats up and down the ballot, from the White House to the school board and beyond.”
The ads will appear in two publications in Washington, DC. metro weekly and washington bladeand also reaches Delaware, Maryland, and Virginia. 2 in the Miami-Fort Lauderdale area of Florida; hot spot and Out of South Florida. watermark, Serving Orlando, St. Petersburg, and Tampa, Florida. of georgia voice In Atlanta. GoGuide Voter Guide In Iowa. Q Memo Carolina In Charlotte, North Carolina. Las Vegas Spectrum. out smart In Houston. Philadelphia Gay News. Q Berg In Pittsburgh. Dallas’ voice. Swerve, African American national publication. ambush In New Orleans. and aeon arizona In Arizona. of georgia voice This ad ran during Atlanta Pride. philadelphia gay news Advertisement during OurFest, a festival and parade celebrating National Coming Out Day in Philadelphia.
The DNC is also advertising digitally. outside, sister publication of Defender.
This ad campaign was executed in partnership with Rivendell Media, the nation’s oldest company dedicated to LGBTQ+ media buying. The DNC did not disclose the specific amount of the campaign, other than saying it would be in the six figures, or at least $100,000.
“Freedom lies in voting. Make a plan to vote,” the ad tells readers. IWillVote.com, The DNC site where voters can see if they are registered, register if not, and find other information about voting. Some include Progress Pride flags.
The ad buy coincided with a 10-day push by Kamala Harris and Tim Walz’s campaigns to mobilize LGBTQ+ voters. human rights campaignout for Harris Waltz, and pennsylvania Democratic Party. It started with a rally in Philadelphia on Thursday night.
Source: Advocate.com – www.advocate.com
