Every year, most major companies, including Target, release most Pride Month products, and usually donate at least some proceeds from their collection to LGBTQ+ charities.
However, in recent months, several companies have resumed support for LGBTQ+ pride and related initiatives.
The target is one of those companies. Just four days after Trump’s inauguration, Target announced it plans to eliminate employment targets for minority employees, highlighting the need to “stay along the evolving external landscape,” CNN reports. However, despite the DEI Rollback, the company is still releasing its annual Pride collection. Details are below.
Recently, NYC Pride announced it had lost several major sponsors who previously financially supported the annual march. Wall Street Journal MasterCard reported that it has not renewed its corporate sponsorship this March after being a “Platinum” sponsor for almost a decade. Nissan, City, PepsiCo and consulting firm PricewaterhouseCoopers (PWC) also did not sponsor the event this year, according to the report.
Eve Keller, co-chairman of the American Pride Association, told the outlet that the move from leaving the sponsorship of the Pride event was due to “pressure” by the Trump administration on the DEI program.
The major major brands and companies that have released 2025 Pride Merch so far are:
The 2025 Levi’s Pride Campaign, called “Meet You in the Park,” is designed inspired by the classic LGBTQ+ liberation iconography, highlighting the importance of safe spaces for queer people.
Pride Collection comes weeks after the majority of the company’s shareholders overwhelmingly shut down attempts to dismantle the company’s diversity and inclusion efforts.
This includes mesh tops and graphic tees that are sewn into the uniforms of gay detainees in concentration camps and feature an inverted pink triangle, a Naziera symbol that was later regenerated by the LGBTQ+ community.
The collection also includes a demin jacket on the back with the phrase “I know” along with a rainbow-themed bandana patchwork design.
charity: The San Francisco-based brand will give $100,000 a year Complete internationala global organization that works to promote the human rights of LGBTQ+ people around the world.
You can shop Levi’s 2025 PRIDE collection here.
To celebrate Pride Month 2025, Converse announced its 11th pride with the catchphrase “For those who are more proud than ever.”
“Converse has always stood with proud, bold, non-apology.”
The proud collection for 2025 includes the new Chuck Taylor All Star lift double stack in chunky platform style and the new Chuck Taylor All Star xxhi in knee high style.
charity: Converse said through the annual grant that “since launching its annual Pride campaign and collection in 2015, it has “powed and donated nearly $3.4 million to local, national and international organizations.” Current LGBTQ+ non-profit partners are listed as follows: It’ll get better, Iglio and Homotopia.
You can purchase the Converse2025 Pride collection now converse.com.
Apple has unveiled an upcoming collection to celebrate Pride Month. The new 2025 Pride Collection includes available Pride Edition Sports Bands now.
In addition to the Pride Edition Sport Band, Apple is releasing a downloadable rainbow-themed Pride Harmony Watch Face and new iPhone and iPad wallpapers.
The Pride Edition Sport Band is hand assembled and features rainbow stripe tapestry in different shapes and sizes. This compression molding design means that all watch designs are different. This reflects the personality of all members of the LGBTQ+ community.
charity: The company’s website states, “Apple is proud to support organizations that serve the LGBTQ+ community financially.”
Pride Edition Sports Bands are available to order Apple.com/uk And at the Apple Store location £49. The band is also available to Apple-certified resellers.
Sport clothing brand Puma, which has defied its support for DEI (diversity, equity, inclusive) has released a brand new collection to “admire Worldwide” as it is “LGBTQ+ Rights.”
“The football-inspired pieces will be converted in all colors of terrace details, bold graphics and LGBTQ+ flags,” Puma said. “The results are collections that encourage global communities to work on and off the pitch towards a more inclusive and acceptable world.
The Puma’s Pride 2025 collection includes stylish Palermo Pride and Easy Rider Pride Sneakers, Cool Cat 2.0 Pride Slide, multi-colored soccer jerseys, rainbow-colored shorts, tank tops, adjustable caps and more.
charity:PUMA collaborates with various LGBTQ+ charities Trevor Projectand glaad.
You can shop Puma’s 2025 Pride collection here.
Leading audio brand SkullCandy has launched its 2025 Pride Collection.
Skullcandy released its limited edition All Love collection on May 27th. This has a Cowboy/Wild West/Rodeo theme. The description says, “Yeehaw, Honey. Our collection of love is here, running loudly. Whether you stomp the desert and strut the main stage, these villains are made to be seen and heard.
The Skullcandy Pride 2025 collection includes the Rainbow Chrome Icon ANC noise canceling headphones for $109.99 and Dime Evo wireless earphones in the Rainbow Chrome case ($59.99).
charity: Proceeds benefit LGBTQ+ mental health charity and write love on her arms (Twloha).
You can shop Skullcandy’s 2025 Pride collection here.
Hollister
Hollister’s 2025 Pride collection features 13 gender-neutral pieces priced between $16.95 and $49.95, celebrating inclusiveness through vibrant design and accessories. Report.
charity: Hollister has been partnering with Glsen for many years, raising more than $5.6 million.
The 2025 collection is available at hollister.com.
Abercrombie and Fitch
Abercrombie & Fitch’s Pride 2025 collection includes works that include 15 genders and six-piece capsules for children ranging from $19.95 to $90.
Charity: To date, Abercrombie has raised more than $5 million for the Trevor project. This year, the brand will donate $400,000 to the organization, regardless of the amount of pride products sold to support LGBTQ+ youth.
You can purchase the 2025 PRIDE collection from Abercrombie & Fitch abercrombie.com.
Yangsport
This year, Jansport’s 2025 Pride Collection is made up of designs featuring positive affirmations to support the spiritual well-being of LGBTQ+ Youth.
Charity: Like Abercrombie & Fitch, Jansport supports the Trevor project. Over the past five years, the brand has donated more than $250,000 to the organization.
Collections are available at jansport.com.
target
@underthedesknews Target Pride Pride Collection 2025 – you won’t win a dollar from this family. #pride #wlw #greenscreen ♬ Original Sound – Undershoes Noo
As mentioned above, despite the widespread DEI rollback, Target is still releasing its 2025 Pride March collection, but has been criticised online.
The Pride Collection appears to have been reduced compared to the past few years, focusing on the collection of “Pride Birds” that includes two birds labeled “Gal” and “Pal.” Many of this year’s collections are only available online, not in stores, and all Pride Marches are clearly labelled “adults.”
charity: It’s not clear what LGBTQ+ Charities Target plans to donate this year, but past We support both Glsen and the Human Rights Campaign.
Source: PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news – www.thepinknews.com
