Absolute strengthens his magic again, this time evil. The vodka brand is back as an official spirits partner. Wicked: For Goodthe next finale in Universal Pictures’ hit musical saga, hits theaters on November 21st.
To celebrate, Absolut has reimagined one of its most beloved collector’s items: the sequin bottle sleeve. The limited edition version switches from pink to green with a single swipe, representing the film’s iconic color palette and the duality of good and misunderstood.
A captivating bar experience
new Absolute Wicked Good Cocktail Collection Not your average movie merchandise. Available for pre-sale, the set includes an Absolut sequin sleeve bottle, pink and green martini glasses, and an edible glitter decoration for Broadway-level sparkle. There are also characteristics Grimley The recipe book is full of themed drinks such as Absolut Osmopolitan and Thrilling! Twist, and Ozpresso Martini. A Fandango gift card rounds out the kit and encourages fans to toast before they grab it. Wicked: For Good On the big screen.
Each limited edition bottle and cocktail set is available nationwide and through Absolut’s exclusive retailers. Wicked: For Good Online store.
good things for good things
The truth is evil In that spirit, the campaign combines sparkle with substance. Absolut has once again collaborated with Paris Hilton and her Impact Initiative. 11:11 Media impactto raise funds for Human Rights Campaign Foundation. All proceeds are Absolute Wicked Good Cocktail Collectionsupports the Foundation’s advocacy for equality and inclusion, along with direct donations from Absolut.
“For many years, Absolut has championed courage, friendship and what’s right – values at the heart of our world. Wicked: For GoodBethan Hamilton, Absolut’s brand director, said: “We’re proud to continue Wicked’s tradition while evoking connection through delicious cocktails.”
Hilton similarly said, “We are deeply grateful to work with Absolut to create iconic moments that shape culture and bring people together. Wicked: For Good It represents everything our partnership is built on: kindness, creativity, and a little bit of sparkle. ”
How fans can join in the magic
To spread the word, Absolut and Hilton have reached out to 11 fans. Absolute Wicked Good Cocktail Collection. Participants can apply by sharing their favorite photos and videos evil– Create an Absolut cocktail inspired by someone, tell their story how it changed their life “forever” and tag @AbsolutUS, @ParisHilton, @wickedmovie or submit directly from the Absolut website.
One grand prize winner will win the ultimate fan experience. It’s a trip around the world for two. Wicked: For Good The New York City premiere includes flights and hotel accommodations.
Whether you’re drinking an Ozmopolitan at home or drinking something green at your local bar, Absolut and Wicked: For Good is giving fans a chance to raise a glass and lift their spirits this holiday season.
Source: Gayety – gayety.com
