Recently, Cardi B sparked an online conversation after commenting on her new collection Fast sold out in 3x size. During the live stream, it was revealed that Cardi B Plus size customers would “sold out” their styles in 30 minutes. While joking in her usual playful tone, she called them “fat f****” and made a comment about them skipping Chick-fil-A. Some fans laughed at it, others were attacked, and Tiktok quickly became split screen of reactions. Clips from her livestream have been reposted across platforms, earning millions of views in just a few hours. The entire comment section turns into discussions about intention and impact, showing how quickly one viral moment becomes a cultural topic.
This isn’t just one comment. It concerns the value, treatment and recognition of the plus size market. In a previous article, we explored how plus-size shoppers are one of the most loyal and lucrative demographics of fashion. According to Plunkett Research, the global Plus Size clothing market was over $194 billion in 2022.
That number also does not include the large secondary market for resale, styling services and influencer-driven product promotions. In particular, Cardi B’s plus-size shoppers have both the desire and the expenditure to sell out items in minutes. They are like dream brands of customer. Those who buy quickly, promote the product organically and return for more.
Yet the question lies in how commentary fulfills or undermines its loyalty. Cardi B is known for her raw integrity and her ability to connect with people in the background. That connection is the main reason her Cardi B Plus size clients support her very passionately. She built her brand to speak without filters. This can feel like a best friend to the fans, but it means that moments like these can be expanded in ways that you can’t expect.
Even good-intentional jokes can land differently when directed at communities that have historically faced public ridiculous and exclusion. For those who have been oc-raped since childhood for their size, casual jabs can feel like re-opening old wounds, no matter how much you play.
Contrary to outdated stereotypes, plus-sized women are not lazy, unhealthy or financially incompetent. They are respected consumers. It’s both humanity and economic impact. They are business owners, creatives, executives, parents and community style leaders. Companies, including leading fashion brands, have stumbled their growth by ego and bias hampering inclusiveness. They underestimate the power of word-of-mouth within the plus-size community. There, a single negative experience can thwart hundreds of potential buyers.
Cardi B Plus size moments had a mixing reaction
The Cardi B Plus size moments are a reminder that jokes have weight, especially when targeting communities that promote sales. For both celebrities and brands, moments like this can strengthen the bonds with loyal customers or completely destroy them.
To be fair, not all Cardi B plus size shoppers have been offended. Some have expressed online that she understands her comments are interesting and playful intent. In fact, some even said her blush humor was part of what makes her brand more love. That perspective is as effective as a hurtful person because it is deeply personal and personalized in how we experience comments about our bodies. Both responses are important as they speak to a broad spectrum of plus-size experiences and identity.
The key is that conversations do not reinforce harmful myths. Being a plus size means you are not worth it, you are not loved, or you cannot build wealth. The goal is to leave the doors for plus-size consumers open and see them as celebrated rather than caricatures.
Her core Cardi B represents a multifaceted femininity that many people can relate to, be won, resilient, and forced to relate to themselves. That’s what makes the size of the Cardi B Plus conversation worth looking into. It’s not about canceling someone, it’s about highlighting the serious dollar value of inclusion. Fashion, like any industry, thrives when you understand and invest in its customers. In a world where money is green and loyalty is precious, the fashion industry, and all of us, will be concerned about the community that empty shelves and keeps registrations full.
Because when you honor those customers with authentic respect and intentional expressions, you don’t just sell clothes. You build trust, lifespan, and cultural footprints that you cannot counterfeit or buy.
Editor’s notes and updates
In response to the controversy over Cardi B’s plus-size comments, plus-size Acvtivist and influencers, Samyra has created three Tiktoks. In the video, she criticized Cardi’s comments and reaction to having a plus-size fan. In another video, she criticized the music industry for its lack of inclusiveness in its products. In the third video, she proposed various books that address Fatphobia in an educational way.
It’s unclear which video Cardi responded, but she said, “Girls people tease my BBL every day… I was talking to fans that are Mackin’s fun for the same thing…so it wasn’t too serious.”
Samira rebutted, saying it was serious and that those who tease Cardi B’s BBL were the result of her not demanding respect and not being victimized. This seems to have gotten off Cardi as he replied that he told the influencer to “close the f**k up.” You can view the timeline for the video below:
@samyra Why did you make fun of fat people?
@samyra It’s not that difficult to not become fat phobic, and having a plus size product is not that difficult.
@iamcardib This is for some reason a Baldegan fault
@samyra Hopefully you will start learning fat phobia, which is all being taught to you and is still being taught.
@samyra And that’s so serious. (Also, please note that this comment was left in a video that references me – not my video)
@iamcardib #stitch @samyra and ♬Original Sound – Cardi b
She posted this on Instagram after Cardi’s video in response to Samira went viral.
Cardi B posted these two videos on Tiktok.
@iamcardib Like foreal
What do you think about this huge failure? Did Samira misunderstand or take it far? Is it wrong to double the Cardi B? Let us know in the comments!
Source: The Curvy Fashionista – thecurvyfashionista.com
