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When What What Wear Associates feature editors Anaescalante She got engaged and there were a lot of things swirling around in her head. One of those topics was figuring out what she was about to wear on her wedding day.
“When I started this process that was very personal and very intimate, I realized I was very frustrated that I had no choice. I think there’s a way to make you feel so small, especially if you’re a plus size,” Escalante said. This lack of option caused a The idea of ​​the story delves into why it took designers so long to understand plus-size brides.
“When I started to talk to other plus-size brides and other plus-size content creators who I recently got engaged and reach out, I felt there was this section of the market that went missing when it became plus-size bridal,” Escalante said.
The latest episode of Who What Wear PodcastEscalante shares how the story was put together, the standards of the designers she met, and more.
Scroll down for excerpts from the conversation.
Could you please tell me a little about what inspired this story and why you wanted to write it?
Obviously, when I got engaged, so many things were swirling around in my head. Perhaps the funniest of them was something like, “What am I going to wear?” When I got engaged, it was always kind of a heart. When I started this process I realized that it was very personal and very intimate and I was very annoyed by the lack of options.
I think the wedding industry has a way of making you feel so small, especially if you’re a plus size. I think it’s a thing that a lot of plus-size fashion people are becoming insensitive to the ready-made industrial industry. We know that many of the clothes we see on the runway are not going to come in our sizes, but you’d think that’s another aspect of the industry that might be somewhat inclusive, because of the wedding dress we’re excited to wear, or the dress we’ve dreamed of for years, but in fact, we’ve found it to be the very opposite.
The type of story came from this very personal needs. When I started reaching out to other plus-size brides and other plus-size content creators who were recently engaged, I felt there was this section of the market that went missing when it became plus-size bridal. There are many large market stores in the US offering a large number of women, and their inventory is very vast in terms of various sizes. That was one option many of us have.
Another option we have is to be friends with the designer or pay tens of thousands of dollars in a custom-made gown. That’s not a financial advantage for many of us. I felt that there was a demi-couture piece like this that is missing in the bridal industry. Why did it go missing, whether there were designers who had a slightly higher eye on such brides, or who had a slightly healthier budget, if they were in the market, did you want to understand where the marketing behind it was? It’s like how it started.
What was the first step towards tackling this dress journey and story?
This was a process that I think I was in a total of about two months of reporting and various bridal boutiques. Even before I reached out to you all about telling this story, I was already at a handful of appointments and thought, “Wow, there’s a lot to unpack here.” Before I really went into the process, I wanted to talk to Alysia Cole, this plus-size bridal stylist and content creator. Much of the content she really does stem from this personal need and this personal frustration when she got engaged in 2015 due to a lack of samples and a lack of style available to plus-sized brides.
I’ve heard that some of your favorite boutiques really did well in terms of your appointment experience?
When I was to feature designers participating in the work, I had a very strict list of the requirements they had to meet. One of them was that I had to sit down with the designers and interview them and ask why they were making certain decisions about their sizing. Another part featuring designers who were involved in the work required me to go to the showroom and try out the samples physically.
I can sit with the designer and they say, “We have plus size samples. We have plus size brides in the past, but the biggest sample is size 6.” It’s not going to work for me. So I had to throw them away. So the two designers who were really suited to the bill were Alexander Grecco and Jenny Yu. I can’t fully say how incredibly special and memorable these conversations and experiences are.
This interview was compiled and condensed for clarity.
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