This Shirt Color Is the Key to Looking Chic This Autumn

The white button-down shirt was a staple in the wardrobe, loved for its crisp, clean and endless versatile style. This classic top remains essential, but fashion people are increasingly turning their eyes to the red button-down, an increasingly bold cousin.

This shift has become more pronounced recently, especially after Copenhagen Fashion Week earlier this month. In Spring/Summer 2026, designers like Herskind and the Hearing Group showed off their red button-down shirts on the runway. Herskind styled a thin version over a red bodysuit, while Auraleee combined a coordinated Cinch-Waist jacket with pants and a button-down red poplin. On the streets, show fans styled the top, everything from lace trim slip skirts and short trench coats to mini skirts and clogs.

Beyond Copenhagen, this trend has seen it in girls Alexa Chong. Just this week she posted a series of photos on Instagram. For example, they include wearing a red button-down shirt with a denim mini skirt and a black leather tote bag. Given Chong’s great influence on fashion trends and shopping habits, the red button-down playing her sport is destined to increase its popularity.

Brands like Madewell, Ralph Lauren and Free People have released button-down shirts in this eye-catching colour, further increasing the prediction of trends that will see bigger styles this fall. Continue scrolling to see how the red button-down shirt is styled and buy pieces along the way.