Written by Varnika Thukral
London Fashion Week celebrated its 40th anniversary, with the streets buzzing with designs, models and enthusiasts. On this historic milestone, the capital city of London, a leader in fashion and platform culture, is in charge. While major brands strutted their way through fall/winter shows and red carpets, at W Fashion Week 2024 on Sunday, September 15th, W too joined in the bash with their own style, toasting the artistic process and up-and-coming designers. . There is a platform, but there will be uproar for those who stand up.
When it comes to promotion, display, and celebrity sponsorship, mega-brands tend to steal the spotlight, and up-and-coming designers rarely get the spotlight. Although the capital is leading the way when it comes to fashion, it still lags behind in this respect. Despite the city’s international reputation, the fashion and beauty scene tends to lack diversity. Many of these brands, which have culture and innovation built into their designs, don’t make it into the top 500 or even the top 10. W Fashion Week works to close the divide and keep the wheels turning by collaborating with retailers, organizers, volunteers, community organizations and industry leaders around the world.
Fadriah Antoinette Prendergast, Editor-in-Chief of The W, has assembled a group of seasoned enthusiasts along with fashion technologists to curate a platform that hosts international and national companies and raises their profile. W Fashion Week focuses on underrepresented, alternative and underprivileged talent, increasing the visibility of marginalized voices who are retooling structures, redefining color schemes and reinventing creativity and style. is dedicated to. This year, 28 designers from six countries took to the runway at The W at Mercedes-Benz World, 10 more than in 2023, and wowed with their craftsmanship.
Boasting a star-studded attendance, this year’s W Fashion Week lineup was modern, futuristic, and fluid. From concrete streetwear to metallic silhouettes, look no further than anywhere if you’re looking for an outfit that will make you stand out in this crowd. From Prendergast himself, who wore Diesel and Prada, to TV personalities like Jasmine Johnson and Love Island winner Josh Oyinsan, influencers like Baria Adair and Anisa Farah, and Diamante Dawn Ryba. From entrepreneurs like Samantha Harding to athletes like Wise and Ollie Hassell-Collins, to models like Josh Legrove and Mataya Sweeting, everyone is making fashion their own. interpreted in terms of the elements. In front of a crowd of 500 people at London’s Mercedes-Benz Arena, the brand consolidated its presence and competitiveness as it took to the stage in all its glory and pomp.
2024 was W Fashion Week’s biggest year yet, bringing together between 18 and nearly 30 designers and brands from around the world, showcasing a total of 193 look collections and pieces. Whether it’s streetwear, evening drapes, athleisure or accessories, fashion week is here for a challenge, and so were the designers who embraced it. Liam Brandon Murray, DETARON Couture, Prudence Young, Zhania Studio, MOUF, Iman Grein, Blue Rain, Confidence by Grace, Shona Courtney, Defyed + Zoe Hoop Jewelry, Upcycled, Soisanteserie, Gangsters, Travel Infinite, Mermaid, Hole, Bonifique, Bab Tailor, Rainbow Dropz, Voglia Swim, Matthew Joseph, Anko + Karina Immanuel, and ZastaStudio + ITELE are a few notable names that have penetrated the hearts of the people.
With so many pieces on display, W Fashion Show 2024 gave us something from everyone. Brands such as Bonifique and Voglia Swimwear introduced sportswear and athleisure, while Prudence Young, Zhania Studio and ZastaStudio attracted attention with their avant-garde and experimental designs. Babu Taylor’s collections are inspired by holistic practices, but they’re not the only ones that draw on tradition. Iman Grein combines modern trends with traditional elements of Moroccan culture. Matthew Joseph explores social pressure through his collection there’s no space to breathe Meanwhile, brands like Everyday Fit, MOUF, Blu Reign, Detaron Couture, Travel Infinite, Soixantethree, MURMAID, HAUL, and Gangsterus pushed the boundaries of street style and innovation. Anko and Defied both presented their debut collections, with the former evoking modern minimalism and the latter channeling 1980s nostalgia, while Shauna Courtney and Confidence by Grace created a capsule wardrobe perfect for the modern woman. Showed off. Rainbow Dropz and Upsycle reminded us of the 2020 trend of bold crochet pieces and upcycled denim. Shoes by ITELE, jewelry by Zoe Hoop Jewelry, and accessories by Karina Immanuel.
The runway reflected many of the trends we’ve seen so far this fashion month. Particularly when it comes to color and texture, the collection adhered to an inherently narrow method of interpretation with its own spin in order to widen the scope of the trend. The nearly 200 looks, from haute couture to streetwear, feature muted earth tones and jewel tones as the dominant color spectrum, with muddy greens and browns, mustards and lemon yellows, desaturated blues and pinks the designer and across the collection. The play of textures was another distinguishing feature of many designers’ work. Tactile pieces made from fuzzy, rugged, distressed and scaly materials added a sensuous feel to the runway. With a strong desire to bring a rustic and natural feel to the garments, the designers and curators have made full use of different color combinations and texture samples to express the interpreted beauty of nature. .
Supported by a team of meticulous assistants, editors, stylists, makeup artists, social and digital groups, stewards, and magazine staff, the runway is a collective gathering of remote and offline enthusiasts and participants. supported by great efforts. Until the next cycle, the next arena, the next theme, this magazine invites you to celebrate the art of fashion as a diversified art. Gate not controlled.
Source: Fashion Bomb Daily – fashionbombdaily.com
