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GenZStyle > Blog > Fashion > The Ozempic Effect: The New Thin Ideal
Fashion

The Ozempic Effect: The New Thin Ideal

GenZStyle
Last updated: July 1, 2025 10:41 am
By GenZStyle
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The Ozempic Effect: The New Thin Ideal
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A few years ago – before Ozempic Effect We began to reshape the norms of beauty – we were finally beginning to see a body like me, like a magazine King Magazine Hip hop music video. And while these platforms were the cultural cornerstones that began their curvaceous modeling careers for many black and brown women, the vision I am talking about came from a deeper change. Ozempic Effect Now I’m threatening to go back.

I’m talking about how plus size and curved women are featured in mainstream beauty campaigns and social feeds. usually. We were not just tolerated. We were styled, blessed and looked upon.

After that, the tide began to spin almost overnight. It’s thin but it’s back, but this time I’ll be using dieting, crashing, and more. Juice Cleaning. It is injectable, clinical, and suspiciously quiet. The effect of Ozempic has arrived and with it, growing away from the body-positive vision that many of us have fought.

Input: Ozempic Effect, Wegovy, Mounjaro. Once known primarily as diabetic drugs, these GLP-1 receptor agonists are now much more altered than blood glucose levels. They are reshaping the body, ideals, and quietly the body’s positive exercise itself. At first, I noticed a change between Kardashians. Without confirming that they were using medication to lose weight, my instinct began with a sudden buzz, especially about Kim Kardashian’s slim down desire.

There is no problem with women wanting to rebuild their bodies, but the boom that began their careers was illuminated by the highly spotlight placed on their curved figures. For others, they noticed that their favorite plus size and curved entertainers and influencers suddenly had their size reduced. Maybe they will make progress with captions like “I feel like myself again” or “I prioritize my health.” But you would not think that silence or vague explanations would only want to meet the standards of society’s beauty.

What is the effect of Ozempic? And why is everyone talking about it?

Ozempic (Semaglutide) and sister drugs like Wegovy and Mounjaro were developed to treat type 2 diabetes. However, in recent years they have become the go-to weight loss solution for everyone, from Hollywood A-listers to home moms and Tiktok influencers. According to Trilliant HealthOver 9 million GLP-1 prescriptions were written in the US in 2023. This continues to increase.

Social media is the main driver. Few people name Ozempics completely openly, but aesthetics tell stories. Even the language of weight loss has become despicable, such as “gut health,” “balanced hormones,” and “high performance.” But we’re looking at it as to what it is: the same thin ideal, and now masked with wellness language and digital filters.

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Reverting the body’s positivity to a quiet undo

The body’s positive movements are radical, messy, community-driven movements, but now they’re creepy quiet. What began as a promotion of diverse body expression in fashion and beauty has softened to “body neutrality” and “confidence in confidence.” Don’t talk about that. The lack of plus-size women across media ads and campaigns can also be dependent on many companies that bring back DEI efforts. Yes, that also influenced the diversity of the body.

But the waves of ozempic effects made one thing clear: the brand still Unpleasant with visible fat. The quiet shrinking of models in the campaign, drop-off of the comprehensive clothing line of size, and the decline of fat influencers all speak volumes.

And it’s not just an anecdote. a 2023 KFF poll One in four US adults said they would consider using prescription medications to lose weight, even if they don’t have a medical need. What does that tell you about the pressure that fits, even in the post-body positive world? Or how to jump on the “trend” just for financial gain and then return to the original audience’s target, especially if the inclusiveness is no longer cool or relevant.

Double standard for “wellness”

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Get something straight. No one is ashamed of someone for taking medication. My body is personal and my health is subtle. But our way Please talk These choices are where there is danger, especially when they involve celebrities and influencers.

Thin women taking Ozempic have been praised for “controlling their health.” Plus-sized women, on the other hand, are still judged by existing, regardless of what choice they make. Plus size and curved women still deal with negative commentary on gym routines, outfits and more. If we lose weight, we are accused of selling out to the standards of beauty in society. Otherwise we are seen as irresponsible and lazy.

I lost weight and I got it back – and in all sizes, people had something to say.

And remember that these drugs are expensive and are rarely accessible to those who may actually need them the most. So there are “wellness solutions” that are mostly available to celebrities, influencers and those with elite healthcare access, and the rest deal with fallout.

Risk: Erase disguised as empowerment

There is no problem with physical autonomy. But sometimes I am deeply unsure about whether culture has turned the script upside down again. How quickly it erases the progress made towards the inclusive beauty of the name “clean” or “disciplined” aesthetic.

Fewer plus size models are available on the runway. The size range, once four times larger, is quietly pulled back. Even the former marketing of inclusivity has now become more muted, neutral and, frankly, slimmer.

I’m not against weight loss and I’ll never be. I disagree with the idea that our bodies were only welcomed when there was a trend. “If your campaign could no longer find size 18 space, it wasn’t about inclusivity. It was about optics. And in the long run, business financial goals for the fashion and beauty industry will ultimately face the consequences of exclusive marketing.

Holds the line in comprehensive beauty

We are a crucial moment. Positive body movements are being tested not only by industry standards but by silence. But let’s make this a reminder. Plus-sized women have built a platform, sparked conversations and helped the brand grow. We are not stages or footnotes. And we will not be erased in another era of ambitious thinness, in this case the “Ozempic Effect.”

The Ozempic effect is authentic. But so does our strength. And we’re still watching.

Source: The Curvy Fashionista – thecurvyfashionista.com

Contents
What is the effect of Ozempic? And why is everyone talking about it?Reverting the body’s positivity to a quiet undoDouble standard for “wellness”Risk: Erase disguised as empowermentHolds the line in comprehensive beauty

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