Let’s be honest: By the time Cyber Monday rolls around, you’ll have multiple virtual shopping carts full of beauty essentials you’ve been holding off on buying in anticipation of price drops. As Who What Wear’s beauty editor and someone who prides himself on smart shopping, I can say that the Black Friday/Cyber Monday shopping season is the Super Bowl for me. I’m always on the lookout for discounts and details (especially when it comes to the best and most beautiful finds to share with my readers), and I wait all year long to get my hands on them during Cyber Week.
If you’re wondering which products to choose from my Cyber Monday shopping list that I swear by for a simple and elegant beauty routine, you’re in luck! Below are 2025 products from must-have beauty brands like Briogeo, Pattern Beauty, Nécessaire, and Peter Thomas Roth. Here are 16 must-have hair, skin, body, and makeup products you’ll want to embrace this year.
hair care
Briogeo
Don’t despair Repair Hair Mask, Deep Conditioner
transaction: 30% off sitewide from 11/20 to 12/2
If you’re looking for a product to help repair and strengthen damaged hair, consider trying Briogeo’s 15-time award-winning deep conditioner. The creamy mask is formulated with a blend of protein-rich plant proteins, algae extracts, and moisturizing oils for healthy hair.
TGIN
buttercream daily moisturizer
transaction: 12/2 60% off limited items
Designed with curls and coils in mind, Butter Cream Daily Moisturizer hydrates tendons while improving manageability, reducing frizz and flyaways, and promoting healthy hair growth. Formulated with shea butter to provide shine and hydration, and vitamin E to improve scalp health and shine.
verb
High gloss, glossy shine spray with heat protection
transaction: 11/19 – 12/3 30% sitewide
Thanks to this highly moisturizing shine spray, you can welcome 2025 with shiny curls. Adds shine and prepares your hair for heat styling with protection up to 425°F, and keeps your hair healthy with vitamin-rich peach oil, nourishing rosehip oil, and olive oil-derived squalane. It attracts and locks in moisture.
beauty of pattern
untangling nectar
transaction: Up to 30% off at all retailers starting November 25th, announced daily
Pattern Beauty’s Detangling Nectar has gone double platinum in my household when it comes to curls and coils. This product combs through knots and curls with ease thanks to its slippery formula featuring sea moss, aloe vera, and grapeseed oil for maximum shine and hydration.
body care
naturium
glow getter multi oil body wash
transaction: 25% off sitewide from 11/25 – 12/2
I was introduced to this glow-inducing body wash through my TikTok For You page a year ago and have been using it ever since. Our 50% Glycerin body wash uses a nourishing blend of linoleic acid-rich oils and plant-based squalane to gently cleanse skin without stripping it of essential moisture.
keels
Crème de Corps refill body lotion
transaction: 50% site-wide from 11/26 to 12/3
With the onset of winter, we double the frequency of applying toner to restore moisture to our skin. The best-selling Creme de Corps refillable body lotion is my favorite to stock up on during Cyber Monday sales because it absorbs quickly, is non-greasy, and is infused with cocoa and shea butter.
what you need
body wash santa
transaction: 25% off sitewide from 11/24 to 12/3
Another must-have body wash that I always have in the shower is The Body Wash by Nécessaire (my favorite is the smooth, uplifting Santal scent). Cleanse and repair your skin with a nourishing blend of Epsom salts, minerals, and niacinamide. The signature Santa scent balances essential sandalwood oil with black pepper, iris and jasmine.
Osea
Best selling body care set
transaction: 12/2 is 20% OFF + 2x Points Day + Free Shipping
This year, I will be purchasing Osea’s 4-piece body care set as a gift for a loved one! It features the California-based brand’s beloved Andalia Algae Body Oil, Anti-Aging Body Balm, Salt of the Earth Body Scrub, and Andalia Algae Body Butter (my all-time favorite). All of these are clinically proven to visibly improve the appearance of your skin by increasing hydration and elasticity.
skin care
the beginning
Purifying Blue Clay Mask
transaction: 11/30 – 12/3 Up to 25% off in all categories sitewide
If you weren’t adding a purifying clay mask to your skincare routine, what were you doing? Outset’s Purifying Blue Clay Mask is one of my favorite purchases during Cyber Monday. A mineral-rich mask infused with blue clay, the addition of salicylic acid not only reduces shine without over-drying the skin, but also unclogs and minimizes pores.
Ilia
Blue light protection + set mist
transaction: 11/24 – 12/2 20% off sitewide
i spent time Since you write every day, it’s important to take steps to protect your skin from the harmful effects of blue light. I purchased this Illia Facial Mist to protect myself from blue light and everyday environmental pollution, while also using a mixture of marine actives, mastic, and cod extract to moisturize my skin and set my makeup.
peter thomas ross
Water Drench Hyaluronic Acid Cloud Hydragel Eye Patch
transaction: 50% off from 11/29 to 12/2
As a person with nasolabial folds and I’m concerned about dark circles under my eyes, so whenever I see them on sale, I always buy these gel eye patches. Moisturizes the skin under the eyes with various sizes of hyaluronic acid, marshmallow root extract and caffeine, removing puffiness, restoring the skin’s smooth appearance and filling the area with moisture.
make
Super Cell Deep Moisture Cream
transaction: 25% off sitewide and up to 50% off on select products from 11/25 – 12/2
To restore moisture to dull, dry skin, I love Make’s Super Cell Deep Moisture Cream. It has a rich texture and uses a nutrient-rich formula featuring orchid stem cells, phytoceramides, essential fatty acids, and a unique liposome delivery system for a healthy skin barrier and glowing skin.
compensate
iconic london
Kissed by Sun Multi-Use Blush & Bronzer
transaction: From 11/15 to 12/2, save 40% off single items and 30% off gift sets sitewide.
I love a good, versatile makeup product that gives me a natural complexion and glow in just one swipe. Kissed by Sun’s iconic London shade multi-use Blush & Bronzer Date Night gives you a sun-kissed look in seconds, all year round, without having to book a tropical getaway. This is my favorite item.
benefit cosmetics
Exactly my brow pencil
transaction: 30% off sitewide and free shipping from 12/2 to 12/4
I always get compliments on my full brows, but the real credit goes to Benefit Cosmetics’ My Brow Waterproof Eyebrow Definer. I’ve been changing shades over the years, and this dual-ended tool gives my brows a natural definition. It’s easy to use (even if you have shaky hands).
bobbi brown
long wear gel eyeliner
transaction: 11/30 – 12/3 Up to 50% off in all categories sitewide
You’ll rarely see me without makeup, which features sleek wings made with Bobbi Brown longwear gel eyeliner. Waterproof long-wear eyeliner offers the precision of a liquid liner and the ease of a highly pigmented gel-based formula with up to 8 hours of wear.
well people
Supernatural Complexion Stick Foundation + Concealer
transaction: 25% off sitewide from 11/28 to 12/3
Well People’s Supernatural Complexion Stick Foundation + Concealer Stick delivers light to medium coverage and a natural finish that’s perfect for spot-on spot coverage or all-over application. The formula is enriched with bamboo stem powder, an antioxidant-rich botanical blend, and black cumin seed oil for skincare benefits.
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