I love seeing friends and family come out in the cold. They listen to the warmth of the welcome and smile, trample the snow on their boots, and a cheerful flush radiates from their wind-swept skin. Its cold-weather colors are different from those that bloom in the heat of summer. It’s bright, velvety, and flushed, the kind of holiday romance or vintage advertising. I affectionately call this “snow angel skin,” but it can only be achieved by being outdoors in crisp winter weather or by applying the right shade of blush.
According to the internet, the *correct* shade of blush is a bright crimson red. (Search numbers have increased by a whopping 83%.) It may look a little scary, but it’s incredibly natural when applied to your skin, resembling that vibrant, cold-weather flush you get from spending time in the snow (yes, really!). Because it looks so natural, makeup artists often use it to create skin-like redness on their clients.
Now, the red cheeks are back. This time, however, it’s not being used to achieve a Victoria’s Secret-inspired makeup look. Used to create beautiful skins like snow angels. Check out our top 10 bright red blushes for winter 2026.
more shiny
Cloud Paint Plush Blush – Puff
Who What Wear Senior Beauty Editor Jamie Schneider loves Glossier’s new Cloud Paint Plush blush. “This innovative formula features memory cloud technology that allows the wearer to literally mold the blush like clay. A pillow-soft texture spreads across the skin with just a touch of fingertips, making it easy to build up a soft layer,” she says.
patrick ta beauty
Main Headline Double Take Cream & Powder Blush Duo – She Goes to the Gym
I trust Patrick Ta’s Major Headline Double Take Cream & Powder Blush Duo. This crimson red is aptly called “gym girlfriend” (again, proof that red blush does indeed mimic natural blush!), but it’s next on my list. I like that it can be used in combination with cream and powder.
Source: Latest from Who What Wear – www.whowhatwear.com
