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GenZStyle > Blog > Fashion > Red Blush Is the Key to Winter 2026’s Snow-Angel Skin Trend
Fashion

Red Blush Is the Key to Winter 2026’s Snow-Angel Skin Trend

GenZStyle
Last updated: December 5, 2025 12:01 pm
By GenZStyle
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5 Min Read
Red Blush Is the Key to Winter 2026’s Snow-Angel Skin Trend
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I love seeing friends and family come out in the cold. They listen to the warmth of the welcome and smile, trample the snow on their boots, and a cheerful flush radiates from their wind-swept skin. Its cold-weather colors are different from those that bloom in the heat of summer. It’s bright, velvety, and flushed, the kind of holiday romance or vintage advertising. I affectionately call this “snow angel skin,” but it can only be achieved by being outdoors in crisp winter weather or by applying the right shade of blush.

According to the internet, the *correct* shade of blush is a bright crimson red. (Search numbers have increased by a whopping 83%.) It may look a little scary, but it’s incredibly natural when applied to your skin, resembling that vibrant, cold-weather flush you get from spending time in the snow (yes, really!). Because it looks so natural, makeup artists often use it to create skin-like redness on their clients.

Founder Rose Marie Swift RMS Beauty is proof of that. The former Victoria’s Secret make-up artist set the internet abuzz after revealing she applied red blush to models before appearing in the iconic runway show. In a TikTok audio clip that has since trended, she says: “When I did Victoria’s Secret makeup, the models always had to look very natural. They had a beautiful complexion, and a lot of people think it’s pink, but it’s actually not, it’s red.”

Now, the red cheeks are back. This time, however, it’s not being used to achieve a Victoria’s Secret-inspired makeup look. Used to create beautiful skins like snow angels. Check out our top 10 bright red blushes for winter 2026.

merit

Flash Balm Cream Blush – Rouge

Merit’s Flash Balm Cream Blush is advertised as “impossible to go wrong” and I agree. Sheer, buildable, and blendable. The color rouge is the shade to choose if you want to achieve the skin of a snow angel.

Cloud Paint Plush Blush - Puff

more shiny

Cloud Paint Plush Blush – Puff

Who What Wear Senior Beauty Editor Jamie Schneider loves Glossier’s new Cloud Paint Plush blush. “This innovative formula features memory cloud technology that allows the wearer to literally mold the blush like clay. A pillow-soft texture spreads across the skin with just a touch of fingertips, making it easy to build up a soft layer,” she says.

Watermelon Glow Niacinamide Dewy Flash - Brightening Serum Blush - Cherry Flash

glow recipe

Watermelon Glow Niacinamide Dewy Flash – Brightening Serum Blush – Cherry Flash

If you like a dewy blush, I can’t recommend Glow Recipe’s Watermelon Glow Serum Blush enough. Gives the skin a smooth, plump, light-reflecting effect.

Blush - Exhibit a - 953

Nars powder blush is iconic. Exhibit A shades are perfect for this trend.

Lip2cheek - Beloved

RMS Beauty

Lip2cheek – Beloved

This is Rose Marie Swift’s take on the red blush trend. RMS Beauty’s Lip2Cheeks are known for their creamy, highly blendable quality. As the name suggests, use it on both lips and cheeks for a wash of solid color.

The Cream Blush - Mauve

Basma

The Cream Blush – Cherry Red

This warm red blush is buttery soft and provides a subtly glowing finish.

Cloudtopia Cheek & Lip Mousse - Divine Crimson

Maybelline

Cloudtopia Cheek & Lip Mousse – Divine Crimson

For an affordable option, I like Maybelline’s Cloudtopia Cheek Mousse and Lip Mousse. The whipped texture is a sensual delight and I love that it can also be used as a lip color.

Main Headline Double-Take Crème & Powder Blush Duo - She Goes to the Gym

patrick ta beauty

Main Headline Double Take Cream & Powder Blush Duo – She Goes to the Gym

I trust Patrick Ta’s Major Headline Double Take Cream & Powder Blush Duo. This crimson red is aptly called “gym girlfriend” (again, proof that red blush does indeed mimic natural blush!), but it’s next on my list. I like that it can be used in combination with cream and powder.

Soft Pinch Liquid Blush - Adore

rare beauty

Soft Pinch Liquid Blush – Grateful

Selena Gomez’s Soft Pinch Liquid Blush (Grateful) is a good alternative to liquid.

Beachplease Lip + Cheek Dewy Cream Blush - Finest Hour

tower 28

Beachplease Lip + Cheek Dewy Cream Blush – Finest Hour

Last but not least, I love Tower28’s new shade of blush “Finest Hour.”