“It’s Friday, it’s Friday. We have to get off on Friday.” The lyrics to Rebecca Black’s 2011 breakout single “Friday” are still playing in our heads as we reach the end of the work celebration. 14 years later, the track is still a hit, so it’s no surprise that this month Bombay Sapphire officially received the brand partnership treatment, continuing to taste like a Friday campaign featuring black and its sparkling lemon cocktail. In addition to the nostalgic hit remixed version, the bright, citrus drink fully encapsulates the lighthearted weekend that California natives feel they’ve sang years ago.
Yes, “Friday” has returned in a big way, but so has blacks thanks to her new EP Salvation. With this release, the artist is her authentic self. It’s not suppressed and is finally ready to share all your versions of yourself with pop anthems like the title tracks “Salvation” and “Sugar Water Cyanide.” Black is the one who is most confident in its bold lyrics, impressive visualizers, and equally gorgeous fashion aesthetics. The weekend playlists have improved.
Congratulations on the release of Salvation! How does this EP reflect who you are now, as an artist and personally, and where?
thank you! Salvation It was a creative evolutionary moment for me. Over the past few years I have really dedicated my artistic energy to learn how to get better with my intuition and how to trust myself more in my creative process. Each song really symbolizes it in this way, in which I finally learn to defeat my guards in the way others may see me. I have been very close and have been caught up in the years and I am afraid to make a misstep for fear of being criticized, Salvation It was about the fluidity of who I am and accepting every version of myself that existed, rather than trying to please everyone else.
What did you want for the fans for this project?
This project is a celebration of your own. I was really very confident in my voice. I hope that the listener can find the same for them.
Are there any trucks? Salvation Does it really represent this moment for you?
I think the title track utilizes the spirit of this project. So why is it called “salvation”. But “Sugar Water Cyanide” felt like a moment between me and the audience Direct This is how I always wanted each other. I knew the second thing that I wrote that we’d get it. I don’t know if the others around me felt the same way, but it was one of the intuition moments I had to follow.
What do you think the fashion vibe and aesthetics of this EP are?
It’s all fancy, fantasies of grandeur, fur, trash, irony.
We have begun our rescue tour. Are you most excited to show this performance to your fans?
I’m very excited to bring the world Salvation On stage, especially with all the songs that didn’t have any visuals yet, such as “American Doll” and “Twist the Knife.” It’s truly a core theatrical show.
Do you have a look for your favorite tour?
Brody designed this custom decorative coat full of real wrapped cigarettes, soda cans, spoons and all the other little cigarettes Salvation World Tchotchkes. It’s very fab, Brody is one of me and my favorite designers from Stylist dots collaborate in this era.
Who is your biggest musical/pop influence as you continue to evolve as an artist and reinvent yourself?
I’m always inspired by people who push the boundaries of things that are pop and possible. Gaga, Madonna, Bowie, Prince, Gwen – I always look at them when they build the world on set, on stage, or just walking down the street. That’s the essence of pop stardom that I find the most thrilling.
We are now interested in your thoughts on the state of pop. We feel like we are in this truly exciting moment where women embrace sexuality and celebrate messiness.
I’m excited to see Pop in glory moments now, but I always felt that Pop was a timeless, Genless presence. Looking at the state of the world makes sense to see why audiences want to acknowledge the world around them and see artists who love to interact with versions of authenticity. I’ve always thought it was the most interesting when pop was heading towards my head, but I think that makes every girl we love so powerful in this moment. They are not afraid, they are in full control of the POV, which really leads to good art.
You’ve really seen it all in terms of navigating how tough the industry is. What was your biggest learning experience this time?
I still learn every day, but in reality, if there is one thing I have learned, it is the importance of intuition and using your voice when your gut says to you. My only regret came from the moment I made myself believe that others know best. [That’s] I’m not saying I’m not open to feedback or criticism. It’s very important in the communal world I live in, but I now know when and how to make decisions for myself. …Even if it leads me to a mistake, it allows me to learn from it in a whole new way.
(Image credit: Bombay Sapphire)
“Friday” is a song that launched your pop career in 2011, but it was also a source of much criticism and trauma for you too. What is your current relationship with singles 14 years from now?
I no longer run away from what it might have meant to me. It’s not about acting like I didn’t exist or making who I am. But frankly, I feel that way because I also know that it’s not the most interesting thing about the art I make. It’s about being confident in what I do now and what I intend to do.
You’re working on a collaboration with Bombay Sapphire and remixed Miami’s “Friday” for Friday’s campaign-like preferences. Could you please tell me a little about that project?
It felt just right to work with Bombay Sapphire for a taste like Friday. Bombay Sapphire Sparkling Lemon is basically its first drink, “here on the weekend” energy taste, and that’s what this campaign is all about. Why wait for Friday to feel like Friday? Set in Miami, the DJ was to celebrate it, and in the best possible way, to achieve the bright, citrus energy of sparkling lemons. Even on Thursday, the atmosphere on Friday was unstoppable. Of course, we had to remix “Friday,” but this time there’s a little more sparkle (literally);
Source: Latest from Who What Wear – www.whowhatwear.com
