Asahi Europe & International’s super-premium Italian beer brand, Peroni Nastro Azzurro 0.0%, recently announced a new global partnership with Ferrari. In a multi-year partnership, Peroni Nastro Azzurro 0.0% enters a new racing chapter with Scuderia Ferrari and the Ferrari Challenge Trofeo Pirelli Series, continuing its motorsport sponsorship journey.
A destined partnership between two Italian icons, this partnership celebrates the passion and style that both Peroni Nastro Azzurro 0.0% and Ferrari embody, and aims to enhance the racing experience for fans around the world.
To celebrate the partnership, Peroni Nastro Azzurro 0.0% Tifosi Nastro Azzurro 0.0% bottle. A love letter to the Tifosi, a fan of Scuderia Ferrari. 2,024 pieces Tifosi Nastro Azzurro 0.0% has been produced, Each bottle is numbered from 1 to 2,024. The The bespoke bottle incorporates the visual identities of both brands and marks the beginning of an exciting new partnership. In cooperation with famous global companies scuderia ferrari clubTo reward the Tifosi’s dedication, Peroni Nastro Azzurro 0.0% guarantees that bottles will be delivered to selected Scuderia Ferrari fans in Italy, the UK, Ireland, the USA, Canada, Singapore, Romania and Australia.
Through the partnership, Peroni Nastro Azzurro 0.0% will appear on touchpoints including branding on Scuderia Ferrari cars and driver uniforms. The Italian beer brand will also partner with Scuderia Ferrari to create exclusive bespoke social media content as part of the special project. salute Give fans special access to your team.
Peroni Nastro Azzurro 0.0% will also partner with the Ferrari Challenge Trofeo Pirelli series, the most prestigious single-mark championship that brings together dream cars and respected drivers on the world’s most beautiful tracks for over 30 years.
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Source: Pynck – pynck.com
