The year is 2015. Bold, block-shaped “Insta eyebrows” were popular. Matte liquid lipsticks were everywhere, and powder highlighters were a strobe-like makeup staple. This was also the year that Kylie Jenner launched her eponymous beauty brand, Kylie Cosmetics.
Fast forward to 2025, and Kylie Cosmetics has launched a limited edition King Kylie Collection to celebrate the brand’s 10th anniversary. We pay homage to the evolution of. [Jenner’s] “Signature style” refers to the nickname, or alter ego, that Jenner popularized a decade ago. Hardcore Kardashian-Jenner fans will remember this era. That’s when Jenner experimented with different hair colors (particularly teal, which is popular on Tumblr) and embraced a darker, edgier aesthetic.
This collection is a modern take on 2015 beauty trends and products. The collection includes: Eyeshadow palette, 4 new colors from the internet’s trending matte lip kit, 3 lip gloss colors, powder highlighter, and highlighter brush. Get started with this limited edition throwback collection.
The King Kylie Limited Edition Collection
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King Kylie Matte Lip Kit – 10 Years
It wouldn’t be a 10th anniversary collection if it didn’t include the brand’s most iconic product: the Matte Lip Kit. Back in 2015, these basically broke the internet and became all the rage on Instagram thanks to their long-lasting, budget-friendly formula and unique direct-to-consumer model.
The first of four new limited edition shades is A Decade. A soft beige-pink liquid lipstick paired with a contrasting brown-beige lip liner.
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King Kylie Matte Lip Kit – Kylie Jenner Lips
Next up is Kylie Jenner Lips. It’s a combination of warm rose liquid lipstick and deep rose lip liner.
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King Kylie Matte Lip Kit True Brown K
Next up is True Brown K, which takes inspiration from the original 2015 shade. It features a chocolate brown liquid lipstick and matching liner.
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King Kylie Matte Lip Kit – Dead of Night
Next up is Dead of Knight, which also takes inspiration from the hues of the 2015 original. It’s just pitch black.
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King Kylie Supple Kiss Lip Glaze – Like
Inspired by the brand’s first ever lip gloss, the new Supple Kiss Lip Glaze comes in three limited edition shades. Each features Bouncy Wrap Technology, a blend of emollients that coats lips in a cushioned, high-gloss glaze that promises up to 12 hours of hydration. The first is a new formula of an old shade called Like, which is a sheer peach beige with gold shimmer.
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King Kylie Supple Kiss Lip Glaze – Literally
The next color is literally a warm brown inspired by one of the brand’s original shades.
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King Kylie Supple Kiss Lip Glaze – She’s Back
This stunning sheer chrome is simply called “She’s Back.”
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King Kylie Loose Powder Highlighter – 3 Strikes
One of the most nostalgic and era-defining products in the collection is the King Kylie Loose Powder Highlighter. Inspired by the original 2017 highlighter, it’s designed to give your skin a radiant, luminous glow. Updated for 2025, thanks to its silky texture and buildable formula that goes from soft and ethereal to bold and impactful. Shade 3 Strike is a warm champagne.
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king kylie highlighter brush
Don’t forget the matching teal-tipped highlighter brush.
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Source: Latest from Who What Wear – www.whowhatwear.com
