Kim Kardashian’s Skims brand took over Times Square with a bold and eye-catching marketing campaign.
This installation is part of an immersive pop-up experience, where fans and passersby see firsthand the brand’s new swimwear line, including bikini, cover-ups, accessories in vibrant colors and refined designs. Released on March 6th, the collection is intended to provide stylish and confident pieces for all body types. Kardashian expressed excitement about the launch, saying that the collection is designed to make everyone feel amazing, whether they’re on the holidays, on the beach or enjoying the sun.
In addition to the Times Square Display, Skims will host a special event at Bloomingdales on 59th Avenue on March 8th, allowing customers to shop for their collections while enjoying the free treats. The campaign has already attracted a lot of attention, with New Yorkers and tourists halting to praise the oversized balloons featuring impressive “tide” coloured bottoms with skim swim signature triangle top and kardashian in tanga bottoms.
The larger-than-life display strengthens Skim’s reputation for bold and inclusive marketing, and is committed to making stylish, high-quality swimsuits accessible to everyone. With this latest campaign, Kardashian continues to push the boundaries between fashion and advertising, solidifying Skim as the industry’s leading brand.
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Image: @TracyRomulus
Source: Fashion Bomb Daily – fashionbombdaily.com
