I’m Taking These Playful Accessories With Me Everywhere in 2025

Regardless of age, receiving a cuddly companion from a loved one brings joy, especially from an adorable Jellycat. The brand’s soft, colorful and expressive characters have captured the hearts of many (just search on social media and you’ll see that), and its Valentine’s Day collection features vibrant, quirky themes. Contains friends. Gifting a Jellycat for the upcoming holiday is easy. Plus, the brand creates adorable pieces that align with my favorite 2025 fashion trends: bag charms. Last summer, the popularity of accessorizing everything from bag charms to shoe charms began to grow in an effort to bring some excitement back into quiet, upscale closets. And I’m confident that playful, personalized accessories will be “incorporated” into fashion this year as well. Of course, Jellycat turns its characters into adorable charms that I try to clip onto my favorite bags.

Whether you’re shopping for a Valentine’s Day gift or something (sinful) for yourself, keep scrolling to see our favorite products from Jellycat.