How Plus Size Brands & Retailers Can Improve and Do Better

20 years ago (Or if you’re honest, 15)Plus size fashion barely had seats at the table. Find stylish and well done plus size clothing Over 14 size? It’s almost impossible. Seeing a variety Plus size model With major campaigns? rare. Still, we are here in 2025. $57.98 billion It is projected to reach 2023 and $96.49 billion by 2033 (via Alliance Market Research), prove it Inclusive fashion in size It’s not a niche, it’s a great power.

But despite all this progress, there is still plenty of room for improvement. more Plus size brand & Retailers are expanding their size range Plus size modeland realize that we still want more, having given up on the idea that we only want bodycon dresses. If you offer Plus size shopping communityyou need to serve all Ours is not a curated minority.

So what should I do Plus Size Brands and Retailers Do you really want to knock you out of the park? Let’s get into it.

Here are some ways plus size brands and retailers can knock out of the park

1. Give us true variety in size and shapes – not just hourglass numbers

We love being put into it and being confident Plus size modelBut let’s be real – many brands still rely on the same hourglass shape to express Plus size fashion. Where can I find the apple-shaped model? What about pear-shaped, rectangular, and inverted triangle bodies? We deserve to see Inclusive fashion in size It is featured not only in one type, but in a variety of numbers.

Brands like Universal Standard, Kiyonna, Girlfriend Collective I did a solid job of showing multiple things. Plus size body typebut this must be standard Plus size fashion industry. Also, Plus Size Clothing Retailer Sizing must be extended upwards. It’s not just about adding straight sizes and calling them victory. Provideting a maximum of 4x/5x (and at least above 32) must be standard and not an exception. Plus size shopper It deserves more! I don’t want that slice $57.98 billion pie?

2. Stop playing safely. Provides innovative and trend forward designs in the US

Listen, we love great staples, but when we see another plain bodycon dress, cold shoulder top, or a basic tunic, we might just scream. Too many Plus size brand Rather than letting you take risks and accept the trend completely, water it on the trend. In addition to options, give us ambitious styling! Check out the books that will help you better understand your style perspective!

Instead, you also need a structured, stylish plus size fashion that you actually celebrate Plus size body. Look at brands like Premme (Rip, but we miss you), Ray NYC, and big bodiesI dared to push Fashion Forward Plus Size Clothes. Plus size women want Architectural blazers, bold cutouts, mixed prints, tailored works that are not just “fit” – flat and Excite.

3. Respectful Plus Size Media, Influencers, Experts

Mainstream PR teams, listen – there is an entire ecosystem Plus-size media, influencers, stylists, photographers Someone who has pushed the industry forward long before major brands were attracting attention. Still, when major fashion houses finally “discover” Plus size fashionthey often bypass the experts who created the space.

Do you want to make it right? I’ll work with Plus Size Media Expert People who actually know Plus size shopping audience. Curvy Fashionista and Model Magazine Now pmmtodayand Stylish curves (among many others) I cultivated a real relationship with Plus size consumers. Supports plus-size influencers who engage in daily activities with plus-size communities. Please don’t send a PR package and call it a day. Invest in partnerships and long-term collaborations.

4. Viewed in Plus Size Community – Online and In-Direct

Just selling is not enough Plus Size Community-You have to do It will appear For that. Too many brands claim that Includes size Or plus size, but I can’t participate Plus fashion events, influencer gatherings, community initiatives.

Let your presence know: Sponsored Plus Size Fashion Shows, Partner with Local Boutiques, Partner at various Plus Size events, TCF events, TCF events and more national plus size events Curved Crusades, Or even Columbus’ fwcurve. Your audience wants to see you support Plus size industry Outside Instagram ads.

5. Keep the real thing – we look through the gimmick

Plus size shopper teeth Knowledge and I’m tired of the promises in the sky. Some brands slap “size included” in their campaigns, but they only offer it twice or 18 or leave the expanded size from the store. Others bring a single plus-size influencer for a one-off campaign, calling it a representative.

We will meet you. And we Call it.

Authentic Plus size inclusiveness It means hiring plus size people in leadership, and designing with us in mind from the start, ensuring that the extended size is as accessible as the straight size. Brands like Christian Siriano, Henning (now part of the Universal Standard), and Good American Proves its intentional inclusion Plus size fashion It’s possible – so why aren’t any more brands chasing suits?

6. Invest in Plus Size Marketing as Visibility is an issue

It can’t just start it Plus size clothing line And expect it to sell itself. The era of “If you build it, they’ll come.” It’s gone now. Plus Size Fashion Market If the competition is intense and you don’t get to us actively, then we spend the dollars elsewhere.

Please see how Eloquii’s #modelthat campaign I created a buzz. Fashion Nova Curve? Relentless marketing. flat ShaneDespite its controversy, we understand the importance of Plus size fashion ads. Plus Size Brands and Retailers You need to allocate the same level of budget and strategy Plus Size Marketing Like straight sizes, such as social media, influencer collaboration, traditional advertising, in-store activations.

Conclusion? Plus size consumers want more.

We’ve been here so far, Plus size shopper It’s more valuable. more Fashion Forward Plus Size Clothes. more Real plus size expression. More respect. Plus size fashion industry It’s thriving, but it can only continue to grow if the brand listens, evolves and truly invests in them Plus size consumers.

So, what do you think? What do you do? Plus Size Brands and Retailers still Do you need to improve it? Drop your thoughts into the comments – we want to hear from you!