As the air turns crisper and the golden hues of autumn settle in, Hilary McMillan’s latest collection takes us on a style journey back to the 1970s. Known for her contemporary aesthetic, including size, the designer injects her Fall/Winter 2024 line with a nostalgic essence of bohemian beauty and bold retro vibes. For those looking for tailored pieces that are both individual and subtle, Hilary McMillan’s fall collection, from XS to 4X, makes a striking case for style that makes a statement.
Four years ago, Hilary McMillan grabbed our attention by adding plus sizes to her contemporary fall collection. Since then, the brand has consistently embraced plus sizes in every collection and collaboration.
For Hilary McMillan, size inclusivity is more than just a marketing move. It’s an important part of her brand identity. Her collection stands out in a market where plus-size options are often limited. Since launching extended sizes, Hilary McMillan has become the go-to choice for women looking for on-trend, quality pieces up to 4X. “Currently, we have 10 collections from XS to 4X and sizes 1X to 4X. 50% of our direct-to-consumer businessThe most popular size is 2X,” she says.
These numbers aren’t just impressive; They’re evidence of the brand’s growing influence among the long-underserved plus-size community. Shoppers know that when they shop Hilary McMillan, they get products that fit their curves without compromising on style. Brand commitment is more than words. It is supported by visible growth and an enthusiastic and loyal customer base that is visible and felt throughout the brand.
Hilary McMillan FW24: 70s-inspired fashion dreams
“Step into the essence of the 1970s, where nostalgia meets bold, vibrant design,” explains McMillan, painting a vivid picture of what’s to come. This collection puts a modern spin on the carefree energy of the boho era. Earthy tones mix with soothing textures and flowing silhouettes, seemingly transporting us to an era defined by self-expression and liberation.
Think retro plaid prints in rich colors designed to celebrate individuality, then added with sequins for an extra touch of disco glam. “Each piece invites you to embrace the timeless charm of vintage style with a modern twist,” says McMillan.
Her approach makes these vintage-inspired pieces versatile and dynamic, giving plus-size shoppers the opportunity to wear ’70s cool with modern confidence. Masu.
The addition of delicate sequins, inspired by the nightlife of the disco era, captures the eccentricity of the era while remaining a piece that can be worn for everyday styling or a night out. Whether it’s a casual day at the office or a night dancing under the stars, this collection has it all.
Canadian plus size fashion: Where is it heading?
The Canadian fashion industry is seeing a growing demand for plus-size fashion, especially among online shoppers. However, McMillan points out that there is a huge gap in physical retail space. “Our plus size wholesale business isn’t that big. We have some retailers that carry sizes XL and up, but that’s definitely much smaller and only makes up about 10% of our wholesale business,” she explained. Masu.
This disconnect between consumer demand and availability is a common complaint for us plus-size shoppers, who often struggle to find the right brands in stores.
This data highlights the limitations that we larger shoppers face when seeking in-person shopping options. For many, the reality remains that finding stylish, well-tailored plus-size fashion requires extensive online searching or a leap of faith, with no experience in the dressing room.
The missing piece: options and retail support
So what is still missing in the plus size space? For Macmillan, the answer is simple. That’s optional. “People want to develop their own style and experiment with different styles, fits and price points,” she says. However, when organizations are large, this journey through self-expression is often hampered by limited options, lack of support, and consideration from major retailers.
“We found that there weren’t many companies our size,” she says. Big retailers often shy away from offering size diversity, and brands like Hilary McMillan are working hard to fill the void. Unfortunately, the lack of choice means many plus-size shoppers end up settling for items that may lack the personality, quality, and price range they’re looking for.
McMillan’s call to action for the fashion industry is clear. More companies should come together to prioritize size inclusivity and bring power in numbers to areas that desperately need it. “When you scale up, it’s easier to find things that are ‘cheap and cheerful,’ but things that are more expensive or have a POV can be harder to find,” she says. Masu.
Hilary McMillan’s Fall/Winter 2024 collection is more than just a memorial to the past. It’s a powerful statement about the future of inclusive fashion. With every new release, Macmillan proves that bold, beautiful design is not limited by size. Her work inspires all women, regardless of body size, to “embrace the timeless charm of vintage style with a modern twist.”
If you’re looking to bring some bohemian charm to your fall wardrobe, look no further. Hilary McMillan’s collection reminds us that true style has no size limitations and that everyone deserves fashion that celebrates their unique style.
Source: The Curvy Fashionista – thecurvyfashionista.com
