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Just in time for Valentine’s Day, when lingerie wish lists, self-love shopping carts, and romantic fantasies are the first thing on your mind, we’ve received a proposal that will make you excited and genuinely happy.
fredericks in hollywoodThe iconic lingerie brand, synonymous with sensual style and sex appeal, once again carries plus sizes across its site. to be honest? I had to watch it twice.
For many plus-size fashion enthusiasts, Frederick’s of Hollywood is a name filled with nostalgia, fantasy, and a little bit of rebellion. A brand that helped make lingerie glamorous, daring, and unapologetically sexy long before the mainstream caught on.
Does Frederick’s of Hollywood have plus size options? Is the extended sizing integrated throughout the collection? Did you find a medium-sized or curved model in the product carousel?
Yes, yes, and yes.
This resurgence feels like more than just a product update.
It feels like a moment when culture has come full circle.
Brands that were once bold, then quiet in favor of inclusivity
Frederick’s of Hollywood holds a legendary place in lingerie history. Founded in the late 1940s, the brand helped define modern lingerie, pioneering innovations like padded bras and push-up bras, shaping the way women expressed sensuality through fashion.
But like many traditional brands, its relationship with plus-size customers has been complicated.
Yes, Frederick’s has carried plus sizes before
If you shopped in Frederick’s catalogs or stores in the early 2000s and 2010s, you may remember seeing sizing expanded to more than triple the cup size in some cases. In August 2012, Fredericks made headlines. When we launched a revamped plus-size division, expanded sizes up to 3X and 42F, and prominently featured plus-size models Katya Zarkova and Amanda Theis in hashtag marketing. #AllAboutCurves.
It felt important.
Still, availability was inconsistent. The plus-size category has grown, shrunk, disappeared, and re-emerged, reflecting a broader industry pattern of treating increasing size as a trend rather than a permanent endeavor.
After that, the brand was reorganized, the company went bankrupt, and eventually ended its store operations and turned to online-only operations. Closed in 2015which became a turning point in the restructuring of the entire label.
Why returning plus size items feels different
Fast forward to 2026, and suddenly Frederick’s of Hollywood is once again quietly offering sizing across categories. Not just lingerie, but clothing, bodysuits, corsets, babydolls, fashion items, etc. This time, enhanced sizing is integrated site-wide instead of being siled into a separate section.
Here’s what we’re seeing:
Size range: Expanded sizes available in XXL, XXXL, 1X, 2X, and 3X across multiple categories.
To be clear, this range is still limited and does not fully address the breadth of the plus-size market, but it is a notable step forward.
Product category: Babydolls, corsets, body stockings, dresses, skirts, bras, full figure styles up to cup size 42F.
collection: Signature collections such as Angelica, Scarlet, Pia and Melrose include expanded size options.
Site integration: Size filters are built directly into the navigation, making it easy to shop by size without having to hunt through separate pages.
Visual representation: Plus-size images appear intermittently in the product carousel alongside straight-size models.
And the last point? This is not an option. It’s essential. The expression in the product photo does not look good. It’s a basic requirement. Plus-size shoppers have the right to see how these items look and fit on bodies similar to theirs, rather than guessing or imagining and relying on reviews to fill in the gaps. If Hollywood Fredericks is serious about inclusivity, it needs to invest in plus-size models, diverse body types, and consistent representation across the site. Anything less than that is performative.
Not just inclusion, but access.
Stay 100: Inclusion means more than just putting XXL on your product page.
It’s about:
- Consistent size range throughout the collection
- Comparable pricing (no plus size surcharge)
- Expression in images and campaigns
- Inventory level that does not sell out immediately
- Style equivalence (not just basic black)
For a brand like Fredericks, whose DNA is fantasy, sex appeal and empowerment, offering plus sizes is more than just a business move. It’s a statement about who is entitled to access desire, fantasy, and fashion fantasy.
Why this matters for plus-size shoppers
For many plus-size people, shopping for plus-size lingerie has historically been clinical, utilitarian, or hidden in the back of a store. Hollywood Fredericks was always the opposite: provocative, playful, and ambitious.
The lingerie industry has long been one of the most size-specific sectors in fashion, reinforcing the idea that sensuality and desire are reserved for small bodies.
So seeing the expanded size return to Frederick’s feels symbolic. This is a reminder that plus-size bodies have always been part of the fantasy, even if brands have forgotten to serve us.
Fredericks built its legacy by making glamorous and provocative lingerie available to everyday women. Extending that philosophy to more inclusive plus-size products is exactly what that tradition should be in 2026.
The business case is clear
Today, size inclusivity is no longer a “nice to have.” That’s the standard.
The global plus-size fashion market is valued at over $300 billion and continues to grow. Plus-size consumers also demonstrate strong purchasing power. When ModCloth expanded its plus size offerings in 2011, plus size orders Order value is 25% higher and customers 17% purchased more items per order than straight size shoppers.
Brands like Savage X Fenty, Adore Me, and ThirdLove built their businesses on inclusivity from the beginning. Victoria’s Secret, once Frederick’s’ biggest competitor, has lost significant market share due in part to its slow evolution in sizing and presentation.
Brands that thrive in 2026 understand that size inclusivity is a fundamental expectation, not a marketing campaign.
Quiet rollout: Why is this important?
Surprisingly, this development hasn’t dominated the fashion headlines. Unlike the flashy inclusivity announcements made by new brands, Frederick’s expansion feels more like a quiet development than a PR campaign.
It is both an opportunity and a challenge.
When legacy brands increase sizes without fanfare, plus-size consumers often discover it through community whispers rather than marketing megaphones. to be honest? It’s worth changing.
We would love to see Fredericks lean into this moment and prominently feature plus-size models in their campaigns, communicate their vision of serving plus-size customers, and make it clear that expanded sizing is central to the brand going forward.
What I want to see next
Frederick’s current plus size offerings are really exciting. Here’s what makes them even more powerful:
1. Clear size range communication
Make your full size range clear on your product page so customers don’t have to rely on filters.
2. Consistent availability across new releases
Rather than an afterthought, we are launching a new collection with expanded sizes from the beginning.
3. Amplified expression
Plus-size models will be prominently featured not only in scattered product images, but also in campaigns, newsletters, and social media.
4. Transparent communication
Please share the factors driving this expansion and your long-term commitment to plus-size customers.
5. Continued attention to fit
We don’t just expand on straight size patterns, we design for plus size body types.
6. More extensive plus size lineup
True plus size inclusion means designs that go beyond XXL. Extended sizing should start at 1X and extend to at least 3X or 4X using a dedicated plus-fit pattern.
Our view: cautious optimism
We’re really looking forward to seeing Frederick’s in Hollywood return to inclusive sizing. Nostalgia alone makes this feel like a pop culture moment. For anyone who remembers flipping through the Frederick’s catalog as a teenager and never finding anything that fit their size, the selection of babydolls and an entire collection of corsets was a different hit.
But we’re also keeping a close eye. Inclusivity is not a seasonal experiment. It’s a long term relationship. Plus-size shoppers have long memories.
If Fredericks continues to expand its size range, feature plus-size models, invest in fit, and keep plus-size fashion at the forefront, it could become a meaningful comeback story in lingerie history.
Now we’re celebrating progress meanwhile We want more. The site-wide integration is promising, and the first expressions indicate a move in the right direction.
Fredericks of Hollywood, see you. And we’re paying attention.
Buy Frederick’s of Hollywood Plus Size frederics.com
Frederick’s of Hollywood’s return to plus size isn’t just about bras and bodysuits. It’s about reclaiming fantasy, visibility, and access. It’s about a legacy brand that evolves with the body that has always been loved.
to be honest? Nostalgia feels different when it finally fits.
Have you purchased extended sizes from Frederick’s of Hollywood? Share your experience in the comments. We’d love to hear your thoughts.
Source: The Curvy Fashionista – thecurvyfashionista.com
