Finding clothes that match the curves in the store is becoming increasingly difficult. Store closures seem to be becoming a daily occurrence for our stores, not just for mainstream retailers. As if shopping for plus-size clothing was not yet difficult, we lost accessibility to plus-size clothing.
Outside of the fact that you need somewhere to go to get retail therapy Directbricks and mortar say goodbye to their bricks and mortar. It’s a big problem in the plus size community. It took me years to get some sort of expression in a size larger than the average store’s 14-16, but now it’s goodbye to a specialty store that answers the unlief hips.
You can’t go to the store and find anything more than a wall dedicated to size. For many, this means the loss of accessibility of plus-sized clothing.
Certainly there is online shopping. There are a lot of indie designers who just need to click, but what about people who need to give it a try before buying? Vanity sizing, various cuts and fits, trying things out before you buy is the evil that many people need (or love depending on who you are).
How do you stop plus size clothing stores from becoming obsolete?
beginning, Support local small businesses. This is huge. Put your dollars directly into these stores Plus size boutique It’s around you and shows them that they need them. Go to the store, take photos on social media, and tag your brand.
Secondly, Please let me hear your voice. Certainly, social media is great for sharing gorgeous photos of your cute outfits, but it is also a way to amplify your voice, challenge your brand and retailer to give us more and hold them accountable. You have the opportunity to contact people in ways we have never had before.
lastlywhen an indie plus size brand wants to do pop-up shops or wins at events, I’ll show up and shop. This is an opportunity to support and even if you can’t find what’s your style, being there to show support and give your brand a scream will go a long way.
meanwhile Target is expanding plus size in storeand Nordstrom is more dedicated to including it in the brand they have. Even Eloquii is slowly opening retail spots, but is this enough?
Opening a brick and mortar store is not easy. Regardless of its type, creating a store requires a significant amount of money, time and investment. However, those supporting the plus-size industry can be even more challenging as shopping has to be online like that.
Do some research beforehand during your trip this summer to see if there are plus size brick and brick-and-mortar stores and pop-up events during your stay. You may find your new favorite brand.
What do you think about our store losing its storefront? What suggestions do you need to make our size more accessible? Do you think the closure of these stores is losing accessibility to plus-size clothing?
Let’s hear your voice!
Source: The Curvy Fashionista – thecurvyfashionista.com
