Carla Hardesty is a spark in the world of fashion with her amazing curves. From the moment she stepped into entrepreneurship, Carla operated with a sense of purpose and clarity that has shaped her journey as an owner. amazing fashiona brand built on intention, inclusivity, and a style that refuses to apologize for taking up space.
Carla’s path to fashion didn’t come by chance. It is fueled by a deep passion for purpose and fashion, two forces she believes are her compass. She realized there was a void in the market, especially for women who wanted clothes that accentuated their figure rather than hiding it, and felt she needed to do something about it. As she says, her journey has been based on “making the change I want to see in the industry,” a belief that has quietly guided her every move.
A typical day for Carla is less mundane and more existential. She believes in being intentional, whether it’s choosing new pieces for her boutique, engaging with clients, or planning her next big move. That feeling of having her feet on the ground becomes a form of her confidence. She doesn’t strive for perfection, but is dedicated to putting her best self forward and expressing her personal brand every day. It’s this steady energy that customers feel when they encounter fashion wonders. It’s confidence through action, not performance.
Stunning fashion takes its place in the curvaceous fashion world
Carla’s experience in the industry was not without its challenges, but one of the biggest hurdles was negotiating with vendors who didn’t necessarily align with her vision. She quickly learned that advocating for her community requires tenacity, even when it comes to limited size options and outdated perceptions of what plus-size customers want. She wanted better options, better quality, better representation. And when she didn’t feel the market was ready, she created her own lane anyway.
Expression is at the heart of Carla’s work. She knows firsthand what it feels like to step into an industry that wasn’t designed with you in mind. Instead of accepting it, she chose to shift. For her, representation means visibility, opportunity, and intentional inclusion, especially for people who have been marginalized for too long. Through Phenomenal Fashions, she gives “everyone, no matter their size, the chance to shine,” and that commitment shows in the models she works with, the clients she prioritizes, and the community she fosters.
Style is also a powerful tool for Carla. When asked for plus-size pro style hacks, she doubles down on the transformative impact of bold colors and prints. For her, fashion is not a shield, but an expression. This is meant to emphasize, not downplay, and she encourages others to incorporate pieces that make a statement that aligns with the energy they want to bring into the world.
Looking to the future, Kara is energized by what comes next. She has a fashion show coming up and continues to expand Phenomenal Fashion’s presence both online and in person. Each move fits seamlessly into her larger mission of elevating the fashion of incredible curves and carving out a space for women who seek substantive style.
Still, while working hard, Kara knows how to celebrate her victories. She loves documenting her successes through travel, both big and small. Traveling allows you to step out of your daily role and find inspiration from the world around you.
Those who know Carla describe her in three words. Astounding, quirky, and stylish. And honestly, it’s the perfect trio. There’s a lightness to her approach to work that matches the sharpness of someone who knows her purpose. If she could sit down to dinner with three people, she’d choose Beyoncé, Virgil Abloh, and Pinky Cole. This lineup reflects her balance of creativity, innovation, and powerful ambition.
When aspiring entrepreneurs ask her for advice, Carla’s answer is practical and simple: “Good luck.” She knows that waiting for the perfect moment keeps many people stuck, especially women with big ideas and quiet questions. Her story proves that stepping boldly into your purpose can transform not only your career, but the lives of those you serve.
In a market where the needs and influence of plus-size shoppers are often underestimated, Carla Hardesty has established herself as an innovator, visionary, and champion of incredible curvaceous fashion. If her journey tells us anything, it’s that she’s just getting started.
For more information about Phenomenal Fashion, please visit: phenomenonfashion.com
Source: The Curvy Fashionista – thecurvyfashionista.com
