Brad Pitt, Sat Hari and the Long Road to Linen
As far as origin stories go, God’s true cashmere has one of the craziest. Iykyk Luxury Brand was founded in 2019 in Los Angeles by Brad Pitt and Jewellery Designer and Holistic Healer Sat Hari. F1 A star who looks “like a leprechaun.” Today, the company reports eight figures of revenue, which has experienced exponential growth year-over-year.
I sat with Sathari Last month, at the Paris brand’s showroom, she spoke openly about both her brand’s journey and herself. It was one of my favorite interviews I have done so far this year (and not just because we meditated in advance)., So I hope you enjoy reading it as much as I enjoyed writing it.
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In other news:
Is your jewelry ready for live streaming?
Once a quiet corner of fashion retail, the gem thriving in Tiktok, the biggest part of the internet. Is your jewelry finally ready for live streaming?
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Next chapter in Ilia Beauty
Last month, Ilia Beauty took part in a fierce brush race with the launch of a soft focused, blurry product. This debut is part of a growing pipeline under the new CEO Paul Schiraldi who joined in October 2024. Here, Sirardi shares plans for the Canadian Clean Beauty Brand.
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This week’s beauty too Beauty Trend Tracker It details hair care brands you should know.
Upcoming events
How to win an AI race in fashion, live webinar – Join August 14th to discover how fashion brands are adopting AI in 2025.
Future Threads: Image, Investment, Innovation, Tokyo Fashion Week – Join September 5th to discover new trends and opportunities in the Middle East.
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Source: Pynck – pynck.com
