Arula’s Closure: The Sad Reality

Another beloved Plus Size store has announced it has closed its doors. Arula (formerly known as the Beautiful Soul) announced on May 29, 2025 that they would be closing. Arula was a sister store of Altar’d State, selling women’s plus-sized clothing, shoes and accessories, while Altar’d State only sold straight sizes.

The closure of Arula is a major blow as their style brought more freedom towards the end of their operation. Plus, they have been around for years and showcase styles that everyone worships. The store changed its name to Arula, just four years ago, in 2021, when the brand was rebranded. It was an era of hope and excitement for the brand’s future.

In a statement issued by the brand on May 29th, it reads as follows:

“Seven years later, we made the extremely difficult decision to end Arula. We are grateful for all the attempts, every tagged photo, every kind of words, and every moment you have made us a part of your life.

The brand never announced the exact reason for Allura’s closure, but many shoppers believed it was for financial reasons. Arula only has several physical shopping locations and has done most of the business through online sales.

Arula also deleted all social media, Website It is currently active. Sales began with the remaining items, but have yet to reach a significant deal.

It’s sad to see another beloved plus size store holidays, but if you’re looking at something specific in Arula, this is the perfect time to win it.

Plus size shoppers can shop after Arula closes

We want to be transparent with you about how we make money. This website uses affiliate links. This means that you can receive a commission from the retailer if you click on the affiliate link and make a purchase. This committee does not cost you any additional fees

For those who loved Arula’s free ho liberation and comprehensive sizing, there are still plenty of options. Although Arula’s closure is a loss, the plus-size fashion community continues to grow, with many brands working to offer stylish, size-inclusive pieces to celebrate the curve.

Here are some boutiques and brands that plus-size shoppers may love as alternatives:

1. Anthropologie Plus
The Anthropologie’s Plus size line offers a variety of flowing bohemian-style pieces that reflect the laidback atmosphere of Arula women.

2. Farrgh
Torrid is still attractive for its comprehensive fashion in trend-driven sizes. From casual dresses to top statements, they cater to a variety of styles.

3. eloquii
Eloquii’s fashion forward style combines elegance with trendy details to make it a sure option for anyone who loved Arula’s unique aesthetic.

4. Chic soul
Chic Soul specializes in fashion inspired by the winding south with a playful twist.

5. Universal Standard
Known for its comprehensive sizing and modern silhouettes, Universal Standard offers high quality essentials and height basics that work across a variety of styles.

Although Arula’s closure leaves a blank space, these brands continue to defend plus-size fashion with pieces that celebrate personality, comfort and confidence. One door may close, but the world of plus-size fashion is constantly evolving, with new favorite boutiques waiting to be discovered.