Rebecca Rhys-Evans is a London-based fashion and beauty editor with 10 years’ experience in branded content and editing. She started working at Who What Wear UK in summer 2022, where she was hired to lead all branded content for the UK site. Whether she’s appearing on camera to show you how to style the latest designer collections or reviewing the latest beauty skincare products, Rebecca is the voice (and often the face) of Who What Wear UK’s commercial partnerships. A self-confessed internet addict, she loves all aspects of content creation, including writing, photography, art direction, and styling, and enjoys collaborating with brands to leverage their products and tell their stories. After graduating in American Studies from the University of Liverpool, she traveled throughout the Americas before moving to London to pursue a career as a fashion journalist. Prior to her position at Who What Wear, she was a freelance writer and content consultant who wrote for Polyester, Screenshot, Marie Claire, Refinery29, and Culture Trip, covering internet culture, vintage shopping around the world, sustainability, and sex work. He reported on everything from. . In addition to this, she has also served as editor for FLANNELS.com, BURO., Koibird, and SHOP Magazine.
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