https://www.youtube.com/watch?v=Playlist
In the 1980s, people lamented the “MTVization” of visual culture, which shortened attention spans. By the mid-’90s, networks were looking for ways to get viewers to watch music videos. A solution was found in this way. pop up videoa show that creators Woody Thompson and Tad Lowe pitched to VH1 when they realized that less cool MTV clones were having a hard time keeping cable providers picking them up. This production had an appealing low-budget concept. The idea was to take an existing music video and spice it up with text bubbles containing facts about the artist, behind-the-scenes anecdotes, and interesting (if semi-relevant) trivia.
“There was a lot of resistance from VH1. They owned Blockbuster Video at the time, and they knew that no one would rent foreign movies because no one would want to read TV. ” recalls Law. be signboard An interview that talks about the history of the programoriginally aired from 1996 to 2002 (with brief revivals in 2011 and 2012). Like many cultural phenomena beloved by Millennials, pop up video Having received oral history treatment multiple times: I also did Uproxx years ago. These articles are interesting for the following reasons: pop up video Open the factory doors and get a glimpse of how pop culture sausages are made.
Born long before the era of Wikipedia, pop up video Intensive research was required. That meant not just searching the internet, but calling directors, production designers, hairstylists, carpenters, caterers, and anyone else who might have worked on a particular music video (not musicians). However, very few people knew how their videos were made). And even fewer were willing to expose themselves to dirt). These complex, urgent, and troubled works tended to produce memorable stories that participants were happy to tell years later, but they also lacked network and artist management. was not always satisfied with the results.
And like many cultural phenomena beloved by Millennials, the show was imbued with the irreverent sensibility that Generation X is famous for. Tasked with delivering fun facts, the writers didn’t hesitate to knock celebrities off their pedestals during the show. Humor has come to be perceived as something intellectual at first glance. (Head writer Alan Cross was inspired by Hunter S. Thompson, and Rowe said he was inspired by his favorite authors who were “footnote-heavy,” and a three-letter name comes to mind.) ) You can see over 100 “pops”. music video of this YouTube playlistand More information at the Internet Archive. ah, Many were not available onlinebut then pop up video I made transience a virtue.
Related content:
The Complete History of Music Videos: From the 1890s to Today
50 Best Music Videos of All Time, Ranked by AV Club
Watch the first two hours of MTV’s premiere (August 1, 1981)
Revisiting episodes of liquid tvMTV’s showcase of funny, irreverent, and weird animation from the ’90s.
How Rick Astley’s ‘Never Gonna Give You Up’ went from ’80s pop smash to internet culture bastion: short documentary
Based in Seoul, Colin Mbemust write and broadcastIt’s about cities, languages and cultures. His projects include the Substack newsletter books about cities and a book Stateless City: A Stroll Through Los Angeles in the 21st Century. Follow him on the social network formerly known as Twitter. @Colinbemust.
Source: Open Culture – www.openculture.com
