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GenZStyle > Blog > Culture > Marketing resentment | Eurozine
Culture

Marketing resentment | Eurozine

GenZStyle
Last updated: September 14, 2025 2:09 am
By GenZStyle
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7 Min Read
Marketing resentment | Eurozine
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https://www.youtube.com/watch?v=r3wf92mwbb4

Over the past few decades, emotional political accusations have been on the rise. Professional governance and fact-based leadership were often ignored the main arguments of the 2000s, and that their expertise was not a neutral position either. When the pendulum turns around, the highly charged political speech is the king of today, and traditional politicians who cannot convene it I was openly laughed at him.

You can also listen to standard time talk shows in the form of a Cultural Broadcast Archives podcasts or where you can get the podcast.

Emotions have always played a major role in politics. The idea of ​​a high-level, rational approach to governance is very new. In thousands of years of recorded history of humanity, religion and politics have not even been separated for much of it. They are not them in the world today either. tHe’s enlightening He argued to separate the church from the state, and that reason and rationality must be replaced by faith in order to convey decisions. They thought that the powerful were not sacred, but could answer the people they govern. Since they emerged in the 17th and 18th centuries, these ideas have come to inform democratic experiments in many countries, but now even secularism is being questioned by right-wing politicians.

German example

An example of a level-headed, modest politician model was longtime German prime minister and sometimes quantum chemist Angela Merkel. For decades, the leader of the German CDU party and often referred to as the de facto leader of the EU, Merkel was renowned for her gentle, measured communications. This was tested during Vladimir Putin tried He instills fear in her by bringing her a big black dog to a meeting. For context, Merkel is notorious for being very afraid of dogs. Instead of the expected freakout, the German Prime Minister smiled and shrugged in front of the camera.

However, it is not true that Merkel showed no emotion. Instead, she worked on a certain range. For example, when other EU leaders began to cause a refugee crisis in 2015, Merkel replied to the famous Wir, “Wir Schaffen ES!” In other words, “We’ll deal with this!” It’s no coincidence that she won the nickname Mutti, a German mom.

Merkel is the polar opposite of today’s main players like Donald Trump. Like Donald Trump, pride and roaring style aims to dominate the audience rather than lead them. New Mexico President Claudia Sheinbaum As she negotiates with the unstable Trump administration, she displays an interesting mixture of calm and compassion.

Die Linke, a German left-hander near his home, has seen a standout rise in new party members since the start of the year. Over 20,000 People attended leftist parties in the first few months of the year, but that was It currently makes up a quarter of all members. Many of them joined us shortly after Heidi Reichnnek’s fiery speech came to word of mouth in Tiktok.

@heidireichinnek

Spontane Rede nach dem dammbruch.

♬Original Sound – Heidi Raichinneku, MDB

Reichnneck mobilizes young voters with her dynamic and straightforward style and a very obvious expression of her projection of rage and strength.

Negotiation sentiment?

Complaint politics was born as a major phenomenon used in ‘Fueling and cataloging of political strategies based on negative emotions and various condemnations.‘

Emotional charging is a very important motivation used to mobilize and engage crowds for one player. But the more biased the charges, the fewer rooms remain in negotiations to compromise. This is the main tool of political action in the parliamentary environment. Political principles and advantages are one issue. Governability is a completely other issue.

guest

Speakers in this episode will work together on a crossloader research project to analyze the role of emotions in politics and develop tools to address them.

Zsolt Boda I’m the director of Hun-Ren Center for Social Sciencesa political scientist who is primarily engaged in public policy and governance. He previously led an international research project on populism and currently leads the practice project on moral sentiment in politics.

Gabriella Zabo Senior researcher Hun-Ren Center for Social Sciences. Her research interests lie in the fields of political communication, emotion and moral rhetoric. Her latest book is titled ‘Managing moral feelings in divided politics‘. She is also a contributor to the Practice and Pledge Research Project.

Mikko Salmera He specializes in the philosophy of emotions from an empirically informed perspective. In recent years he has applied this expertise to study the emotional dynamics of populism, and in the new theoretical framework that forms the basis of it. Horizon Europe Project Pledge At the University of Helsinki.

Creative Team

Réka Kinga Papp Anchor
Daniela Univazo’s author and editor
He is well-versed in Eurozin’s Aquil Art Director
Szilvia Pintér Producer
Julia Sobota’s caption and translation
Zsófia Gabriella PAPP Digital Producer

management

Priyanka Hutschenreiter Project Manager
Judy Sikos’s Financial Manager
Réka Kinga Papp Editor-in-Chief
Csilla Nagyné Kardos Office Administration

Video Crew

Gergely
BensBod key camera
István Nagy Sound

Post Production

Nóra Ruszkai Video Editor
István Nagy Lead Video Editor
Milán Golovics Dialogue Editor
Dániel Nagy Dialogue Editor

art

Victor Maria Lima Animation
Cryptomatic theme music

Disclosure

This talk show was produced by Display Europe.

The programme is jointly funded by the European Commission and the European Foundation for Cultural Affairs.

Importantly, the views and opinions expressed here are solely by the authors and speakers and do not necessarily reflect the views of the European Union or the European Education and Culture Enforcement Agency (EACEA). Neither the European Union nor the EACEA can be held responsible.

Contents
German exampleNegotiation sentiment?guestCreative TeammanagementVideo CrewPost Productionart

Source: Eurozine – www.eurozine.com

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