Humorist Sandra Chinlo once described her generation as “today’s young, highly trained, downwardly mobile professionals, or ‘dumpees.'” Many years ago, we just graduated from college and found out that there were no jobs available to highly qualified people like us. ”Therefore, there is no path to owning all the lifestyle products they wanted. No, she’s not a millennial, but rather a generation she calls “late boomers” in an essay from the mid-’90s, several years after the IKEA founder. Ingvar Kamprad “He came to Southern California and uttered the five immortal words: ‘Halogen! Unbelievable price: $29!’ The rest was history. At that moment, we dumpees found our niche. We rose up and became the IKEA generation! ”
IKEA has been able to expand from its native Sweden to this extent thanks to the success of products like the viral LACK coffee table. new primordial space video above. Despite its small size and very unassuming appearance (and, let’s be honest, the visual epitome of cheap furniture, second only to the number one selling BILLY bookshelf), the book has long been a steady seller around the world, not least because its price, which was just under 10 euros when it was released in 1981, has never been increased. To deal with this, IKEA had to do everything in its power. As well as the do-it-yourself “flat pack” design pioneered by the company, we used particle board that won’t warp, honeycomb paper construction for maximum strength with minimal material, and even a newly designed leg folding machine.
Unfortunately, no matter how well it sells, this particular product is likely to be named in English-speaking markets. “What they ‘lack’ is stability,” one interviewee told Loh. Yet it remains a perfect symbol of the company’s mission, which Kamprad himself once declared: “Creating a better everyday life for the vast majority of people.” (“How many Republican politicians can say they did that?” Roe added. Democratic Party?”) That also applies to the design of IKEA stores: like an oversized funhouse, there is only one path to the end. As pointed out in the video, this forces the customer to go past all the products, and therefore all the temptation to buy on impulse, but before the customer even reaches the cafeteria, the visit itself turns into an experience. Interestingly, you can go for the meatballs now.
If you want to know more about IKEA’s origins and growth, listen to the following story. This 3 hour episode is obtained podcast.
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What would happen if a cheap print from IKEA was displayed as a work of art in a museum?
Introducing the Memphis Group, who designed David Bowie’s favorite furniture inspired by Bob Dylan
Spike Jonze’s imaginative TV ad
Charles and Ray Eames’ iconic lounge chair appears on American television (1956)
Based in Seoul, Colin Mbemust write and broadcastIt’s about cities, languages and cultures. His projects include the Substack newsletter books about cities and a book Stateless City: A Stroll Through Los Angeles in the 21st Century. Follow him on the social network formerly known as Twitter. @Colinbemust.
Source: Open Culture – www.openculture.com
