March 2026 was poised to be perhaps the culmination of Mormon cultural influence in Utah. Fourth season of Hulu sensation The secret life of Mormon wives was dropping 10 new episodes of soft waves, plump lips, and perky breasts. And in just 10 days, the newest season begins. bachelorette It featured Mormon woman Taylor Frankie Paul (actor) and was scheduled to premiere on ABC. slow-Standing in the center for the first time. But what may have been a crack in the Utah woman’s picture-perfect representation turned into a major crack last week when a 2023 video of Paul throwing a metal bar stool at ex-partner Dakota Mortenson while their children were in the room leaked online. Just 3 days before the premiere, bacheloretteIt was canceled entirely, probably costing tens of millions of dollars. Cast members have reported that filming for season 5 has been completed. slow It has been suspended. (Hulu did not respond to a request for comment as of this writing.)
Over the past decade, the cultural currency of The Church of Jesus Christ of Latter-day Saints (LDS) has skyrocketed in the United States, as the Mormon lifestyle bloggers of the 2010s laid the foundation for today’s reality show influencers. Long, shiny hair, mostly modest clothing, affiliate links, and several young content creators with children under the age of 5, the young content creators walked as far as Paul and her #MomTok compatriots could run (maybe a little too far). Could this month’s turmoil signal the inevitable end of the Mormon commerce machine? Or will it change again this time?
A few weeks ago, I flew to Salt Lake City to report on Utah’s powerful 2.0 wave of beauty influence. The timing was perfect for this important month for Mormons. I sat down with the cast of slow (Excluding Paul, who was absent the day before, and Whitney Leavitt, who is currently playing the role of Roxie Hart on Broadway) Chicago)I visited a medspa. The Real Housewives of Salt Lake City”Heather Gay got a Utah Carl and sipped a “dirty soda.” This is what I found along Interstate 15, and I think this is where this aesthetic subculture-turned-behemoth is headed next.
I’ve just been in jesse draperShe sat in the chair for four minutes when she started telling me about labiaplasty. “After I had my baby, I thought things would never be the same down there. It was hard to put on yoga pants. It was just a distraction,” the 33-year-old hairstylist says as she curls my locks into her signature “Utah curl” style, which has been trademarked since 2024. The average conversation with a hairdresser might involve TMI about the internal (or in this case, external) workings of the genitals, but for Draper, this is small talk. In fact, she previously told this story on the first season of Hulu’s hit reality show. The secret life of Mormon wives. (Hulu doesn’t release numbers, but rumor Its rating exceeded that of kardashian family.) Getting labiaplasty or breast implants, Botox injections, spray tanning, eyelash extensions, etc. is par for the course in Utah Mormon beauty culture.
I’m here JZ stylea beautiful 15,000 square foot behemoth that Draper founded in 2016 with his father. The salon is located in the Salt Lake City suburb of Pleasant Grove, just down the road from one of the town’s Swig stores, the “Dirty Soda” shop that became nationally famous after the show’s premiere. (Although Mormon doctrine prohibits drinking alcohol, it’s OK to drink a blend of Diet Coke, flavored syrups, and half-and-half.) The region, home to utopian towns like Thanksgiving Point and American Fork, has more plastic surgeons per capita than Los Angeles. 2017 report Published by Utah Women and Leadership Project. Utah has more members of The Church of Jesus Christ of Latter-day Saints (LDS) than anywhere else in the United States. about 42% What percentage of the state’s population identifies as Mormon?
Source: Allure – www.allure.com
