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GenZStyle > Blog > Beauty > This Year’s Wedding Perfume Trends Are Particularly Daring
Beauty

This Year’s Wedding Perfume Trends Are Particularly Daring

GenZStyle
Last updated: April 1, 2025 8:14 am
By GenZStyle
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This Year’s Wedding Perfume Trends Are Particularly Daring
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Researcher at SideNew York City’s trend forecaster highlights its interest in Parfum de Marley when looking for wedding scents. (As of the time of reporting, #parfumsdemarly was the top-related brand hashtag along with the hashtag #bridalperfume.) charm The staff highly recommend the brand’s vibrant flower Delina, which is why they awarded the Best of Beauty Award last year. The fragrance features notes of Damas Senna Rose, Lily of the Valley, Peony and juicy fruit. For a more airy and more “delicate flowers,” Watto recommends Joe Malone’s wild bluebell.

Parfums de Marly

Delina Eau de Parfum

Jo Malone London

Wild Blue Belcologne

Boyne suggests dabbling in honeysuckle and magnolia fragrances. “They have more modern floral patterns that can be used when you want to escape traditional flowers like roses and mooguets,” she said, adding that both have “a sparkling citrus-like effect.”

Aerin’s Mediterranean honeysuckle eau de parfum exemplifies her feelings. That includes (of course), honeysuckle, grapefruit and gardenia notes. Aesop’s Aurner Eau de Parfum is a modern approach to magnolia, leaning more towards herbaceous than sweets. The Atelier des Fleurs Magnolia alba eu de Parfum by Chloé is a feathered, sparkling magnolia. It’s just like the wind blowing through a garden of white flowers, or romantic, layered with another perfume.

Aerin

Aerin Mediterranean Honeysuckle Eau de Parfum

aesop

Aurner Eau de Parfum

Chloe

Chloé Atelierdes Fleurs Magnolia alba eu de parfum

Stephen Nilsena New York-based perfume artist and Vice President of Perfume at Gibodin, suggesting a sentimental approach to choosing floral prints. He points to the wedding tradition of getting “new, borrowed, blue” for your big day. Your “old” or borrowed items can be a beloved classic flower that is loved by parents or best friends. Perhaps even the brand’s latest Daisy Wild Intense pays homage to the fresh predecessors of the cult’s favorite honey.

Marc Jacobs

Daisy O’ De Toilet

Marc Jacobs

Wild Oak is a very strong eau de parfum

If you’re looking for something completely new and somewhat unexpected, try Phlur’s Golden Rules, which smells like jasmine, orange flowers, sandalwood (summer vacation to Cape Cod, a bottled summer vacation, etc.) or the brown flowers of DS and Durga. According to charm Commerce producer Sarah Hoffman, the latter “smells like a pharmacist selling dried flowers.” She added that she would recommend the bride “someone who gets married in a vintage slip dress and wears a fur coat in the chapel.”

phlur

Golden Rules eau de parfum

DS & Durga

Brown flower eu de parfum

Dessert-inspired fragrance

Sweet and luxurious fragrances appear every wedding season, but the ongoing great gourmand boom has made it, so you have plenty of persuasive options. Nilsen says they can turn to the dessert table for ideas. “Inspiration from wedding almonds may suggest almond suede,” he says. A red velvet wedding cake trimmed with your flowers may inspire you to try out the fresh cream soft velvet of philosophy.

philosophy

Philosophy Fresh Cream Soft Velvet Aude Tret

Kayari

Yum Boujee Marshmallow | 81 EAU de Parfum Intense

edCool

Mochi Milk Eau de Parfum

Nilsen adds that the scent of marshmallowe has a moment and proposes Kayari Yum Boosie Marshmallow. I’m biased towards Mochi Milk from DedCool. This initially smells like sugary fluff on Spritz, but fades into rich amber throughout the day.

Skin scent

Are you craving something more intimate? (It’s understandable, especially if you have a long guest list.) Watteau browses skin scents, which he describes as “usually fragrant, sensual, and sometimes woody.” She adds that florals and gourmet foods have historically been popular at weddings, but many are drawn to perfumes “more subtle, yet still influential.”

Contents
Delina Eau de ParfumWild Blue BelcologneAerin Mediterranean Honeysuckle Eau de ParfumAurner Eau de ParfumChloé Atelierdes Fleurs Magnolia alba eu de parfumDaisy O’ De ToiletWild Oak is a very strong eau de parfumGolden Rules eau de parfumBrown flower eu de parfumDessert-inspired fragrancePhilosophy Fresh Cream Soft Velvet Aude TretYum Boujee Marshmallow | 81 EAU de Parfum IntenseMochi Milk Eau de ParfumSkin scent

Source: Allure – www.allure.com

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