advantage: Define, lengthen, thicken | waterproof: No | Target audience:
Perfect for dramatic eyelashes: Tarte Tartelette Tube Mascara Brown
Why it’s worth it: The original black Tarte Maneater Mascara won an Allure Best of Beauty Award in 2020, and its brown shade is equally commendable. This tube mascara features the same long-wearing, drama-inducing formula that we know and love, but in a signature true brown shade that makes your lashes look like lashes. It’s also worth mentioning that the 500-bristle mascara wand pushes up your eyelashes and creates strong curls that rival eyelash curlers.
Tester feedback: “I’ve long been skeptical of brown mascara, because if you’re going to spend your precious morning hours applying mascara… drama,” Commerce Producer Sarah Hoffman says. “What’s so dramatic about a natural brown shade? Well, I’m old enough to admit I was wrong. Thanks to Tarte’s Tartelette mascara, I’ve officially turned a little lighter. This shade is a nice, true brown without being too warm.” The firm and stiff wand distributes the product evenly throughout, giving you long, fluffy, natural-looking lashes. ”
advantage: Curling, long lasting, stretching | waterproof: No | Target audience: all eyelash types
Perfect for sensitive eyes: glossier lash slick brown
Why it’s worth it: Glossier’s Lash Slick is one of Glossier’s first and best-selling products, designed to give you a natural, makeup-free look and enhance what you already have. The nourishing formula (hello, vegan biotin and vitamin B5) envelops your lashes to lengthen, lift, and provide an extension-like effect. Ophthalmologists have tested this formula and found it does not irritate sensitive eyes or contact lens wearers.
Tester feedback: “You feel completely naked without mascara, but you don’t always want the standard black shade full-on look,” says senior news editor Nicola Dallersen. “Glossier’s brown lash slicks provide a warm brown tone with a long, yet airy coat that probably resembles your natural lashes if you’re a brunette. ‘Wait, are these real?’ I will answer your questions. Looks like. ”
advantage: Lengthening, volumizing, conditioning | waterproof: Water resistance | Target audience: Sensitive eyes, full eyelashes
Best drugstore: Essence Lash Princess False Lash Effect Mascara Brown
Why it’s worth it: Here’s a $5 option that feels and looks more expensive. Essence’s Lash Princess False Lash Effect Mascara comes with a large fluffy wand that lifts and separates individual lashes. This formula is meant to lengthen and is a great option for those with short eyelashes.
Tester feedback: “When applying mascara, my top priority is lashes that look as natural as if they were real,” says Talia Gutierrez, former associate manager of special projects. “Essence Lash Princess’ cone-shaped fiber bristles keep the inner corner coating from getting smudge-resistant, and brushing away removes the clumps of product that often come off when applying mascara. I especially like the brown-black mascara. I love the color and it gives my lashes extra volume and length with just two coats.
Source: Allure – www.allure.com