Summer 2025 is about bold, sun-kissed energy, and nothing is said to be “energy” like juicy orange makeup. This colorful trend has created waves on runways and social media, offering a fresh and playful way this season. Are you ready? Below are tips on how to embrace orange on every part of your look, lips, eyes and cheeks, as well as recommendations for applications and outstanding product.

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Runway orange
Orange isn’t just about party and festival time. There was also a fashion moment on the catwalk this season, and it arrived as an important trend of the season. NYFW Spring/Summer 2025, brands like PH5 introduced models Orange or berry blush I swept my nose for the subtle sun-swing effect. This runway-inspired flash is perfect for summer and offers a casual yet editorial edge. This trend also fits the season’s emphasis on healthy, radiant skin (my signature!) and minimal effortless beauty. Other shows have focused on barely blushing and glassy skin, but the orange stands out for its warmth and versatility, proving that it’s not just the lips of statements.

How to wear juicy orange makeup
lips
The orange lipstick is the ultimate summer statement. Choose a matte or glossy finish in shades such as tangerine or bright coral for a bold and impactful look. Precision coating using lip liners to define and expand wear. Blend orange and pink every day to add a soft coral effect, or use a light gloss for subtle pops of colours. Orange lips are perfect with neutral eyes and a blush kissed on the sun.
eye
Orange eyeshadow is surprisingly wearable, especially when applied with light hands. For a trendy look, blend light peaches all over the lid, deepen wrinkles with medium orange and rust on the outer corners. The eyeliner and mascara are soft, and the brown or burgundy liner looks gorgeous with orange tones.
cheek
Orange Blush is a youthful take on a healthy summer-friendly complexion. Apply cream coral blush to the apple on the cheeks and mix on top for a natural flash. For a runway-inspired look, you can clean your blush across the nose bridge to get the tanned effect of the statement.
Try these…
- Victoria Beckham Beauty | Bright red orange gorgeous lipstick
- Hermes | Rouge Hermes Matte Lipstick – 53 Rouge Orange
- Fenty | Beauty Cheekout Freestyle Cream Blush – Fuego Flash
- Dior | Rouge Blush in Trade Out
- vieve | Soul Shadows Quad
- Unusual Beauty | Soft Pinch Liquid Blush – Joy
Read next: Trend: Jelly lips | The best matte lip colour
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Source: Wendy Rowe – wendyrowe.com
